Toby Beresford, founder of Leaderboarded.com, says if you are business looking to leverage social data in your campaigns, first work out what you’re sifting for in the stream, gain consumer opt-in and then create responses that are triggered as soon as they occur…
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Greg Grimmer ranks media owner performances during the Olympics – with a gold for the BBC, a ‘just outside the medals’ for The Times, a ‘did not start’ for C4 and a disqualified Daily Mail…
Stacey Pratt, head of radio branded content at MediaCom, says commercial needs to work harder to grow it’s hours on digital-only stations to contend with the BBC’s offering…
Adam Bowie gives a brief whizz through the latest RAJAR results…
James Cridland, managing director of Media UK and a radio futurologist, says radio continues to change and the new listening figures make this ever more clear…
Raymond Snoddy says coverage of the Olympics has become the video and soundtrack to all our lives. Even those with zero interest in sport get sucked into the drama and sports such as the epee, dressage and single sculls that you normally wouldn’t cross the road to watch. It all adds up to one of the great shows on earth…
Steve Smith, head of thought leadership at Starcom MediaVest London, says: The recommendation about preparing for all television to be broadcast via the internet is especially pertinent given a growing number of households are likely to watch TV via a broadband connection…
Dean Wilson, UK CEO and VP International at Active International, says the future of radio lies in “my radio”, a personal and community shaping experience that sets it apart from its Pandora and Spotify streaming and digital competitors…
James Whitmore, managing director at Postar, wonders whether cinema is on the brink of a revolution – both creatively and commercially…
Steve Smith, head of thought leadership at Starcom MediaVest London, highlights the evolving technological landsape…