More Opinion articles

So here we are, in that listless post-Christmas netherworld…and the ads are the usual flotsam and jetsam. I’ve often wondered why more advertisers don’t go for something special during this time…

Decipher’s research shows consumers have a very patchy understanding of ITV 2, 3 or 4; and only a small group could articulate clearly the difference between BBC 2, 3 or 4. When we did the same research 5 years ago, most groups nailed this distinction. Why is this happening?

One person leaving “next year,” even though Pollard found nothing but managerial “chaos and confusion” among executives when faced with one of the worst crises in the BBC’s history, scarcely seems an appropriate response, says Raymond Snoddy.

It’s December and instead of yet another finger-in-the-air forecast or more wishful thinking for the year ahead, Dominic Mills would like to point out some things in Adland that won’t change next year.

What is Big Data? Everyone’s got it, it seems. But where does it come from, what does it say, and what exactly should we be doing with it? By Joe Lewis, Research Manager, BARB

Through a combination of financial challenges and digital savvy, never before have Marketing Directors in every sector faced a more well-resourced, more hard-to-penetrate generation.

We know that many consumers are under financial pressure and households’ Christmas expenditure on food and drink will be down a considerable 8%. The question is, which supermarkets will be impacted most? By Steve Smith, Starcom MediaVest.

All of Britain’s broadcasters, including the BBC, without hesitation broadcast and highlighted the embarrassing call to Jacintha Saldanha without ever presumably pausing to ask whether any permission had been granted. Here’s where the blame should spread wider. Much wider.

With digital and data in the driving seat, it’s talent and creativity we need to harness the potential, says Dean Wilson. And media needs to learn how to roll with the punches and abandon “this is how we do it” for “this is what we need to do”.

it’s so damned busy at this time of year for us media people; almost to the point where work starts to interfere with Christmas lunches, drinks and parties. So, when you do have time to shop, here’s a list of perfect Christmas pressies for overworked media execs…