More Opinion articles

Aside from a few notable exceptions, too many ads these days fail to capture, exploit or celebrate our unique sense of Britishness argues Dominic Mills. Where are all the witty, self-deprecating, self-doubting, cynical or just plain surreal advertisements? Marketers are really missing a trick here, especially post-Olympics when we’re still – just about – celebrating our nationhood…

This week Simon Andrews looks at why CMOs are being told to fundamentally change their marketing operating models, the argument that we don’t want Big Data – we want clever data, and the impact Yahoo’s Tumblr purchase will have on ads.

In the second part of our series examining the findings of a ground-breaking study from The Future Laboratory, News International’s Abba Newbery investigates ‘Authoritative News’ and the ways that newsbrands can present confident leadership and a strong point of view for their audience to align with

Privacy law is changing and the effect on personal data – key to the relationship between brands and consumers – will be monumental, says Colin Strong, Managing Director, GfK NOP Business & Technology. So what can brands do to ensure they don’t get caught out? Ensuring data issues are not ghettoised within a business is step one…

Following the Competition Commission’s “brutal” ruling for Global Radio yesterday, Raymond Snoddy argues that there could also be severe repercussions for Local World as the OFT examines David Montgomery’s regional newspaper initiative.

Ipsos’ latest ‘Influential Brands’ research has identified five key pillars that contribute to the overall influence of the UK’s strongest brands. Talking us through the key findings, Jon Weeks, survey director, investigates what makes some brands successful whilst others flounder…

Last week RAJAR announced that 90% of the UK adult population – 47.3 million people – tuned in to their selected radio stations in the first quarter of 2013, up by approximately 608,000 on Q1 2012. Here Newsline presents industry reaction on the latest results, with opinion from Indicia, G2 Joshua, Gekko and Adconnection.

Placing the Sun online behind a paywall is an all-or-nothing bet by News International, so you can be certain the company will be throwing a considerable amount of promotional cash at the platform to lure in and maintain readers says Dominic Mills. However, it’s the newsbrand’s competitors who have the most to get excited about – and whoever the first port of call for Sun readers is, the one thing they won’t be doing is putting up a paywall…

With so much news coming out of Google I/O, it’s inevitable some of the announcements won’t get the attention they deserve, so this week Simon Andrews takes a look at the lesser discussed, yet hugely interesting developments.

The last few weeks have seen high profile changes in British production finance and NMG’s John R Barnard believes these will have a significant and beneficial impact on the UK product placement market – opening the doors to UK marketers looking for quality brand integration in long shelf-life films and TV dramas that will travel the world.