More Opinion articles

As a new book examines the BBC’s uncertain future, Raymond Snoddy – who authored a chapter lifting the lid on the government’s deals with the Corporation – explains what he learned.

It’s time advertisers woke up to the fact that not all impressions are equal, writes InSkin Media’s Steve Doyle.

There might very well be a place for science to go with adland’s art – but M&C Saatchi’s ‘magic formula’ entirely misses the mark.

The Exchange Lab’s Chris Dobson, formerly executive vice president and general manager at BBC Worldwide, argues that in order to stay current, change is required at the Corporation

Programmatic is certainly a factor the $26bn in media spend up for review – but Martin Kelly explains why its impact is felt beyond this into the way in which brands and agencies structure their organisations globally.

Last month’s negotiations between the government and the BBC were far more intense and potentially malign than has been previously realised, according to a soon-to-be-published book.

We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA’s Bob Wootton.

There are valuable lessons to be learned outside of adland’s bubble, writes Dominic Mills.

The latest ABC release for the January to June 2015 period charts all the trends for the magazine market. Here, Newsline presents expert analysis from MediaCom, Carat and Manning Gottlieb OMD.

VisualDNA, Forward3D, Ensighten, Havas SE Cake and Circus Street, give their thoughts on what Google’s rebrand means for the industry and future innovation.