Channel 4, Group M and, most importantly, its clients, will be mighty relieved the trading dispute between the broadcaster and the media agency was resolved last week – but such high-profile stand-offs make a nonsense of media agency claims about the importance of strategic and channel planning.
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The real reason why Hacked Off, which has been annoyingly effective over the past year, is angry is that they know in their hearts that they have lost the battle to achieve the full implementation of the Leveson recommendations, in particular the statutory underpinning of a new regulatory body.
Jeremy Toeman, CEO of Dijit Media and Editor of LIVEdigitally, has a theory on what could “kill” the TV industry as we know it – it’s called “Catch-Up TV” and it’s going to come back to haunt the industry.
So here we are, in that listless post-Christmas netherworld…and the ads are the usual flotsam and jetsam. I’ve often wondered why more advertisers don’t go for something special during this time…
Decipher’s research shows consumers have a very patchy understanding of ITV 2, 3 or 4; and only a small group could articulate clearly the difference between BBC 2, 3 or 4. When we did the same research 5 years ago, most groups nailed this distinction. Why is this happening?
One person leaving “next year,” even though Pollard found nothing but managerial “chaos and confusion” among executives when faced with one of the worst crises in the BBC’s history, scarcely seems an appropriate response, says Raymond Snoddy.
It’s December and instead of yet another finger-in-the-air forecast or more wishful thinking for the year ahead, Dominic Mills would like to point out some things in Adland that won’t change next year.
What is Big Data? Everyone’s got it, it seems. But where does it come from, what does it say, and what exactly should we be doing with it? By Joe Lewis, Research Manager, BARB
Through a combination of financial challenges and digital savvy, never before have Marketing Directors in every sector faced a more well-resourced, more hard-to-penetrate generation.
We know that many consumers are under financial pressure and households’ Christmas expenditure on food and drink will be down a considerable 8%. The question is, which supermarkets will be impacted most? By Steve Smith, Starcom MediaVest.