More Opinion articles

Through a combination of financial challenges and digital savvy, never before have Marketing Directors in every sector faced a more well-resourced, more hard-to-penetrate generation.

We know that many consumers are under financial pressure and households’ Christmas expenditure on food and drink will be down a considerable 8%. The question is, which supermarkets will be impacted most? By Steve Smith, Starcom MediaVest.

All of Britain’s broadcasters, including the BBC, without hesitation broadcast and highlighted the embarrassing call to Jacintha Saldanha without ever presumably pausing to ask whether any permission had been granted. Here’s where the blame should spread wider. Much wider.

With digital and data in the driving seat, it’s talent and creativity we need to harness the potential, says Dean Wilson. And media needs to learn how to roll with the punches and abandon “this is how we do it” for “this is what we need to do”.

it’s so damned busy at this time of year for us media people; almost to the point where work starts to interfere with Christmas lunches, drinks and parties. So, when you do have time to shop, here’s a list of perfect Christmas pressies for overworked media execs…

Results from over 2,000 eye tracking studies performed by EyeTrackShop over the last 16 months reveal that, on average, 30% of visible display ads did not attract the consumers’ attention. Darren Hamer investigates.

Dominic Mills says it’s not difficult to count up the UK’s influence on the global advertising industry, but with a new IPA study into the business effects of a thousand advertising campaigns from over thirty years, how can clients be persuaded to invest longer term?

How can you turn 1 million into 32 million? How can 6 plus 17 equal 87? No, we’re not bad at maths; we’re just demonstrating the magic multiplier effect of brilliant content on your brand’s Facebook page, then integrating that with a TV campaign…

Social media is a great space to incorporate into your marketing mix if – and only if – you are prepared to open up your business and offer the consumer a unique insight says Andrew Gilhespy.

Forget all the dodgy opinion polls, petitions and the ceaseless whining of Hacked Off. We have now got to the heart of the matter and there is more than a decent chance that Leveson could, against all the odds, turn out well for both the press and the public, says Raymond Snoddy.