More Opinion articles

How can we develop a real understanding of where tablet devices fit into the media habits of the nation?

In trying to understand why there are hardly any digital agencies on the short-list for the IPA’s Effectiveness awards, Dominic Mills has seriously ruffled some feathers.

Will iPhone 6 see Apple regain ground on Android for serving mobile ad impressions? Millennial Media’s Zac Pinkham investigates.

As Research the Media’s Richard Marks surveys the fallout from the Scottish referendum, he notes that political polling also has important lessons that apply to the challenges of measuring media behaviour.

As Apple launches its much-anticipated iPhone 6 model today, Simon Andrews, founder of Addictive!, looks at what else has been going on for the tech giant over the last week.

This week Dominic Mills questioned why digital agencies fail to make it on to the short-list for the IPA’s Effectiveness Awards. Here, DigitasLBi’s Fern Miller explains the reluctance to throw their hat into the ring.

The referendum vote gives Rupert Murdoch a chance for revenge – and he rarely passes up a chance for retribution, writes Raymond Snoddy.

It might only now be a hot topic, but online ad fraud has been around for years, writes Infectious Media’s Dan de Sybel. So why has it not been eradicated?

Any agency that is asked to accept greatly delayed payment terms is effectively being asked to bankroll its client, writes ISBA’s Bob Wootton. Is this a growing trend we should be worried about?

Digital was supposed to make it easier to prove effectiveness, writes Dominic Mills – so why are there practically no digital agencies on the 2014 short-list for the IPA’s Effectiveness Awards?