More Opinion articles

Sky’s UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?

Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.

Opinion: Podcasts and podcasters do not exist in a vacuum, and advertisers need to think of them as part of influencer culture.

Partner content: There are still clear divisions between “your channel” and “my channel” across DOOH and programmatic teams, warns JCDecaux UK’s chief commercial officer.

A move towards greater openness and accountability could be part of the process of reform and trying to restore trust in the Metropolitan Police.

Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available. 

Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.

Anna Sampson shares her best practice for storytelling, as it seems to have become ‘a lost art’ amongst younger talent in media.

The future of retail media is bright, but a cluttered market threatens to act as a barrier to exponential growth.

ChatGPT may not make journalists obsolete, but its generation of inaccurate or false information should make any news outlet nervous.