More Opinion articles

US broadcasters and press have been slow to highlight the former president’s failings, from his ramblings to inaccurate statements. It’s not too late to take a radical approach ahead of November’s election. 

New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.

If we want to drive real equality in media, we must call time on lip-service feminism and self-interested silence.

We must work together to build a sustainable future for the industry that nurtures trust and transparency. Being part of the Who Cares? initiative is one way. 

While Matalan’s AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling.

Elon Musk’s GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.

Futuristic ads give us clues about what concerns consumers may have and what products may alleviate those concerns — as well as the power of brands. 

At this year’s event, the industry will gain insight into how audio advertising delivers the three Rs: resonance, reach and results.  

Away from the never-ending disasters of recent years, this summer saw the return of silly season for the British press, with some truly ludicrous stories that carry more than a hint of political malice.

Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.