More Opinion articles

Use of synthetic data is only set to grow and success depends on marketers’ ability to balance innovation with ethical considerations and consumer trust. Here are some key considerations.

Without a system of knowledge covering generally accepted truths, we will live in a world where decisions are not based on evidence but on the corrupt and vested interests of a few. High-quality journalism has never been more vital.

Combining the creative thinking and problem-solving ability of neurodiverse people with the processing power of AI could lead to unprecedented fresh perspectives.

The latest research from Ebiquity and Lumen has shown that, on a basic level, we can probably use attention to predict profit. But it has also revealed something important about human desire. 

Europe’s TV landscape is evolving rapidly, paving the way for a programmatic marketplace. It’s in every stakeholder’s interest to collaborate on key issues such as standardisation and measurement.  

The array of measurement solutions provide an abundance of subjective information and a scarcity of actionable truth. Advertisers need to keep it simple by focusing on transparency and robust experiments. 

The answer depends on whether the question is referring to viewing, inventory or investment.

The gender agenda has become a polarised topic. Three leading women in journalism shed light on the issues at stake and what we can do about it at a recent Wacl panel. 

As US election day approaches, the actions of four billionaires have shown that integrity in the media no longer matters and personal interests rise above all else. 

As the government’s initiative to boost the labour market progresses, businesses would do well to look at the benefits highlighted by 4 Day Week Global.