More Opinion articles

Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?

As The Sun declares the “political assassination” of Dominic Raab “by snowflake civil servants”, the publication’s former editor wants to know if his real saboteur was the British press. Spoilers – it wasn’t.

Good UX developers shouldn’t have much trouble translating their skills and pivoting into the crypto space.

We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.

Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.

Climate-conscious newsbrand readers offer an opportunity for brands to appeal to those eager to help save the planet without suffering a financial hit.

Gal-dem closing its doors should be a cause for great concern for the media industry’s present and future, writes UM UK’s managing partner.

It’s time to use tech and the critical thinking humans bring to reverse media planning and buying’s calcification into a Jurassic boneyard, writes Trouble Maker’s co-founder.

Sabrina Clarke interviews Makers’ executive producer Sophie Chapman-Andrews about how to make productions more sustainable.

For strategies to be effective in uncertain times they should be evaluated every 2-3 months and shouldn’t stretch further ahead than 12-months, writes Analytic Partners’ senior director.