More Opinion articles

Our industry has been distracted by measuring  things in media that don’t actually matter, writes VCCP Media’s head of digital.

The commercial departments of Brexit-supporting newspapers know the damage being caused to the UK economy, and newspaper advertising revenues, by Brexit. Their editorial colleagues continue to support it anyway.

Both publishers and advertisers can work together to break old habits and find a new collaborative approach across the premium web, writes Ozone’s chief operating officer. (Partner content)

When platforms are used to share our differences, it resonates with people. Brands should be tapping in to support and celebrate what makes us unique.

In our workplaces we have normalised crisis culture, where any given request is urgent. It’s time to rewrite the rules and recognise that always being busy is rarely the path to effective, happy careers.

Nearly half of companies are actively exploring or developing generative AI customer service applications.

While we need to integrate how we measure and plan activity across media, we must be careful not to apply overly broad solutions, writes Ozone’s chief revenue officer. (Partner content)

Threads has a number of things going against it. Not least because social media has become a surprisingly slow-to-evolve medium with myriad regulatory issues, writes ISBA’s former director of media.

The premium web’s future depends on it being defined, measurable and available in industry measurement tools, warns the CEO of Ozone. (Partner content)

As C4’s chief creative officer calls for more low-budget remakes of Euro-dramas, Stephen Arnell asks: has the broadcaster lost its way?