More Opinion articles

100% Media 0% Nonsense: Media is more important than ever to advertising. But do enough of those working in media really understand it, asks the editor.

In a future defined by the hyperconnectivity of markets, brands who want to survive must glean deep insights from emerging markets and apply them elsewhere.

In an excerpt from an essay for a new book, Sir Trevor Phillips poses a number of fundamental questions about the British monarchy, the British media, and their relationship.

A reimagining of PSB “due prominence” for the digital and streaming era is needed. But is it too little, too late as part of the Draft Media Bill?

Relaunches still come with a degree of risk and not all work out as planned, warns Hearts & Science’s UK chief strategy officer.

It seems absurd to counter our dwindling attention span with the instruction to ‘make more stuff’, writes Mindshare’s strategy partner.

Our industry loves acronyms but agencies, media planners and brands are all becoming lost in this alphabet soup, warns Samsung Ads’ UK head of sales.

Mediatel Connected head of research Anne Tucker digs a little deeper into RAJAR’s most recent radio listening analysis, and finds it’s clear we’re still a nation of radio lovers.

At a time when most big companies are still run by men, it is more critical than ever that we do whatever is necessary to hold on to talented women in media, warns the The Village’s co-founder.

Three growth engines are profoundly reshaping the market luxury market, which is driving spend on outdoor media, writes Mediabridge’s co-founder.