More Opinion articles

The new Culture Secretary Michelle Donelan is already a proven upgrade on her predecessor Nadine Dorries. However, she suffers from several of the same delusions.

In the light of the Queen’s passing, Channel 4 may well have to rethink its 40th anniversary ‘Truth or Dare’ season, argues Stephen Arnell.

Personality-led content is more popular than ever. Football players are ready to capitalise on it.

Reduced addressability means a new way of buying and selling media is needed; one that puts consumer privacy at the forefront, while still driving revenue.

The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.

Being agile in media comms is always a requirement. But such extraordinary events like the Queen’s death require particularly agile planning.

With a cookie-less future on the horizon, alternative solutions to data and audience curation will be make or break for brands to prove return on adspend, warns Yahoo’s head of EMEA.

Google’s latest outdoor move only proves that specialists are needed more now than ever, argues VCCP Media’s performance strategist.

Breaking down the complexity of marketing and peeling back one layer at a time can help to identify focus areas in order to build a response.

Sunlight may be the best disinfectant in theory, but in practice it doesn’t quite work, argues Bianca Barratt.