More Opinion articles

At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign? 

It is imperative that IPSO launches its own inquiry into the press coverage of the disappearance and death of Nicola Bulley.

Yes, brands and media want to do more with their own data. But now they’re being held back by a severe shortage of the people who can actually make it happen.

As recession looms and tech companies announce layoffs, Anna Sampson shares what she learned from her experiences with redundancy in the media industry.

With a new woman editor at the helm of a major newspaper, will we finally see the end of sexism within our news?

ISBA and PWC’s latest report into the programmatic ad-buying system shows there is still a long way to go and that the digital media’s problems with transparency and accountability run very deep indeed. 

Media buyers and advertisers seem more emboldened to finally ask the right questions over data as tech giants struggle and agencies find their voices, writes the editor.

The Scaniverse prefers accuracy over fantasy.

Rather than be disappointed to miss out on a Fawlty Towers revival, the BBC should rerun the 12 original episodes against whatever John Cleese comes up with.

We’ve moved from ‘quiet quitting’ to ‘quiet promoting’. But how can you tell if this has happened to you?