More Opinion articles

The UK government’s AI push is a timely opportunity for businesses to rethink marketing by focusing on building the skills needed to integrate the technology effectively. 

Reduced engagement, content saturation and platform safety are just some of the concerns facing paid social. How can brands stand out? 

Holdcos talk about diversity and culture but remain addicted to centralising operations. Why is this command-and-control mindset not challenged enough?

Our research has found that young news readers are not interested in the same news stories as we in adland are. Advertisers need to remember this if they want to grab their attention. 

When it comes to the future, are we looking in the right place? Slush offers a glimpse of the next decade in technology that, in turn, may mould the businesses and consumers of the 2030s.

Four years is a long time and there is a danger that serious journalism could be pushed towards the margins if the media continues to normalise Trump’s actions.

When you’re feeling below par, the thought of deadlines and client demands can feel heavier than usual. Here are some practical tips to tackle those feelings. 

Inclusion within a company’s internal culture directly shapes its output. When agencies and brands prioritise DEI internally, it translates into authentic and representative campaigns. 

There is no better time to celebrate the talent in our industry and the craft skills they bring to media planning and trading in a spirit of fierce but friendly competition.

Streamers are reinventing the playbook for live sports coverage, so brands need to think beyond traditional advertising formats and look at the wider entertainment experience for consumers.