More Opinion articles

Sometimes it’s the small incremental changes, rather than the big steps, which contribute most to success. But how does this work in practice?

As the Musk-Twitter media circus continues, major international news organisations should be planning a rescue package for when the curtain finally falls.

The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.

Throughout 2022, The Media Leader has fielded exceptional opinions and perspectives from a number of columnists, industry veterans, and fresh voices.

From returning to the new normal, changing ownership of tech giants and grim forecasts, Bob Wootton outlines his media standouts for this year.

Data from Lumen and TVision’s attention panel reveal how much people’s eyeballs have been as glued to World Cup ads as they have been to World Cup matches.

Hateful hit-pieces in newspapers are nothing new, but who gets the most out of behaving the worst when newsbrands appear to go after celebrities?

Stephen Arnell reveals who gets gifts and grief in Telly Land for their exploits this year…

The brand’s excellent Christmas campaign got me wondering what three words my friends in media would use to describe the state of play as we leave 2022 behind.

Budgets for research and experimentation in emerging platforms might now face the chop, warns Omnicom Media Group’s chief market analyst.