More Opinion articles

Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.

YouTube’s MD of sales proposes five common principles for cross-media audience measurement they believe the industry needs to agree on, adopt and adhere to.

Director-general Tim Davie creates a “toxic culture of fear and paranoia” in BBC Classical Music. But BBC bosses before Davie have been just as savage.

Bob Wootton examines the new out-of-home verification system and Procter & Gamble’s new digital focus.

There is still a long way to go to achieve true gender equality — especially when it comes to women’s health.

Mediatel Jobs: A new report has found the majority will switch roles in search of job security, increased salary or improved career progression.

All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.

Strategy Leaders: Navigating economic volatility requires understanding the evolving digital market and making strategic investments.

We need to rethink Artificial Intelligence’s use and power in our lives as humans are on course to hit a wall with innovation.

Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves.