More Opinion articles

MediaCom’s head of planning states the case for relevance as an antidote for the debate around the benefits of personalisation.

Progress is being made in programmatic reporting that should, ultimately, lead to progress in trading methods and thence to delivery and performance.

With a memoir in the works and a much touted leadership return, it may be up to Parliament’s Privileges Committee to stop the Johnson juggernaut.

With FAST platforms cashing in on US audiences, Nick Swimer asks why free ad-supported streaming TV has been slow to infiltrate UK CTV planning

Doubts are holding many players back from seizing retail media opportunities. Let’s explore the key myths, versus reality.

Leena Vara-Patel outlines six ways to help businesses on their digital transformation and marketing acceleration journeys.

Wavemaker UK’s Jen Manning offers ways to encourage sustainable behaviours to be adopted at scale in tough economic times.

Omnicom’s Phil Rowley reports from the best tech conference you’ve never heard of.

Two-and-a-half cheers for Michelle Donelan for choreographing the Government’s U-turn on the privatisation of Channel 4.

From serialised ads to augmented reality and going outside the frame, Global’s Anto Chioccarelli explores what’s hot in out of-home for 2023.