More Opinion articles

Media companies need to be doing more to create a diverse and thriving workforce.

Partner content: Samsung Ads’ report highlights a clear shift taking place across the streaming world and outlines why smart TVs are a valuable tool for brand marketers.

We know brands should continue to invest in a downturn. But what if your brand doesn’t have the resources to compete in a share of voice battle over the long-term, asks Bountiful Cow’s strategy chief.

100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.

On the plus side, ITVX has been set a low bar for success, at least in terms of perception.

Now that the SVODs are on BARB, we’ll really be able to see whether younger Netflix viewers are the ones that do not watch linear TV at all.

Mediatel Jobs: It takes time, effort and a lot of energy to commit yourself to more than one job and to do both well.

Strategy Leaders: TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage.

Agencies need to do more to support brands to connect their data to make their media more effective and meaningful.

A more inclusive approach fuelled by better cultural intelligence, and having the right people in the room, is more likely to result in long term growth for brands.