More Opinion articles

Size isn’t the only opportunity. Building good relationships with media owners means jointly understanding what success looks like and ensures client, agency and media owner can unlock mutual growth.

Advertisers have a challenge on their hands when Gen Z are struggling with the concept of truth and represent a wide range of worldviews as they face up to close-to-home concerns.  

BBC bias has always been a matter of opinion. What was needed was independent research and now we have some from Cardiff University. Its findings do have a clear outcome, but perhaps not in the way expected.

Advertising is an increasingly important business discipline that is gaining a political dimension. This could lead to new and different decisions in where adspend goes.

If we are genuine about the benefits of getting people back into the workplace, we need to be more honest about why people still have such a profound aversion to it.

In a rapidly growing segment, media owners need to form key alliances, retailers should act like media owners and advertisers require strong governance. 

The constant ghosting, in various guises, speaks poorly to the trust, integrity and “values” that this industry supposedly embraces.

Meta claims it’s ‘business as usual’, so will the ad industry hold its nose or will it act on the moral and business cases that question social media?

With the help of AI, people will be able to interact with a wider range of content with their remote, voice, motion gestures, game controllers or phones, and get the big-screen experience.

Agencies must rethink the very foundations of how they work by becoming trusted advisors that can simplify complex technologies and turn them into actionable strategies for brands.