Marco Bertozzi, managing director EMEA at VivaKi, on his recent trip to San Francisco: Dreams are made in this place and you can’t help but admire it and be mesmerised at the immense footprint of these companies….
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James Grant, UK country manager, VINDICO, says consumers are moving faster than the industry and those who expect ‘little change’ to influence traditional TV advertising by the time the Olympics in Rio come around are going to get caught out…
Julia Hutchison, COO of APA, says digital formats have bolstered the content marketing industry…
Rob Thurner, mobile consultant and trainer (ex Incentivated and Clear Channel), says the message is clear – consumers won’t hang around on a mobile site that gives a poor browsing experience…
Raymond Snoddy comments on the latest financial results from BSkyB but asks us to listen out for what is not said – a lack of comment on the future potential of 3D TV. Additionally, the lack of communication from YouView on a confirmed launch date has given rivals (especially Sky) a long time to plan rival complimentary products…
How do brands balance their use of the tried-and-true media with the new and never-been-done channels that are now being developed? Jana Eisenstein, UK managing director at Videology explains how to view risk in an era of constant change…
Marco Bertozzi, managing director EMEA at VivaKi, reveals his highlights from this year’s CES and talks about the implications for the TV industry…
Steve Cox, marketing director of JCDecaux Airport, explains why media research has to be smart and persuasive insight, communicated in a simple way if it is to be useful and get used…
James Grant, UK country manager at VINDICO, explains why he thinks 2012 will be the year of connected TV, technology and formats, and premium content…
Scott Ferber, chairman and CEO of Videology Group, a video advertising specialist, identifies three key trends that will change the way brands use video in 2012…