Fern Miller, head of planning EMEA at LBi, explains why good planners are usually in great demand…
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Elliot Parkus, media director, AdConnection, gives a list of new year’s resolutions to carry us through 2012…
Jeff Siegel, senior vice president, worldwide advertising, Rovi Corporation, gives insights from phase one of Rovi’s smart TV advertising study in the UK (in partnership with Decipher)…
While we have all been fixated by the daily mayhem oozing out from the Leveson Committee another potentially more important inquiry has been moving at its usual, seemingly glacial, speed towards an outcome.
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook SoLoMo Photo, vertical stacks and Cyber Monday…
Simon Andrews, founder of the full service mobile agency addictive!, on the growing momentum of mobile shopping threatening the retailers…
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, reveals key insights from research in to people’s engagement with brands on Facebook…
Patricia Kill, News International process transformation director, says over the next two years, agencies and publishers alike are compelled to either start, or continue investing to replace existing print-centric systems as the demand for multimedia campaigns intensifies…
Elliot Parkus, media director at AdConnection, explains why for his clients it is vital to harness the power of major TV franchises but continue the conversation with consumers through social media…
Rob Thurner, mobile consultant and trainer (ex Incentivated and Clear Channel), says on the surface, QR codes are a no brainer BUT to achieve mass audience reach (and secure significant client budgets) five obstacles must be overcome…