More Weekly Columnists articles

James Grant, country manager – UK, VINDICO, says the industry should enjoy a pat on the back but there is still work to do. For starters, it isn’t good enough that as an industry we cannot accurately measure the impact of video alongside TV…

Dean Wilson, UK MD at Active International, looks at the future of the outdoor industry and the impact of digital outdoor on the medium

Lynne Robinson, research director, IPA, says the communication landscape is changing at a faster rate than ever before; but fortunately these changes are also delivering the means to gain a greater understanding of what is going on…

John Carroll, chair MRG, on why the industry needs to change and needs to experiment…

Catryn Brogan, director at Media Lateral, says media agencies, owners and brands should not be scared to dip their toe into new trading platforms, but embrace them as they become an increasingly vital part of the media trading process…

Starcom MediaVest’s digital research manager Scott Thompson (and Mat Morrison) give an agency point of view on what Facebook’s latest conference really means for marketers…

David Fieldhouse, co-founder and strategy director at Linking Mobile, says QR is on the rise and is here to stay. Companies must consider relevance before they use QR for their brands, but the benefits are now big enough to take the plunge…

Simon Andrews, founder of the full service mobile agency addictive!, reviews the events of the summer in the mobile and technology markets…

Julia Hutchison, COO, APA, says whether it is a branded social game, app, video or e-zine, providing content when and where a customer wants it is key…

Simon Quance, head of Sixth Sense social media, part of the Equi=Media Group, on Google+: “The jury is out, and Google+’s success still hinges on whether users can be tempted away from their cosy Facebook homes”…