Gurdev Singh, managing director, Communisis, says consumers have become multi-tasking, communication addicts – and if consumers have the ability and inclination to consistently engage with different channels, marketers need to react and become equally adept at multi-tasking…
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Josh Banham, a 17-year-old student from London, gives a candid insight on youth media consumption…
Julia Hutchison, COO, APA, on the value of content marketing…
Simon Willis, deputy head of broadcast at MEC, says no idea is too big to play out in a cinema environment…
The IPA’s new Digital Business Group (DBG) aims to cater for and support those agencies for whom digital marcomms represents just one aspect of a deeper integration of technology into business. Chris Thurling, founder and managing director of 3Sixty and co-chair of the IPA Digital Business Group, explains…
Tim Hipperson, CEO, G2 Joshua, says the traditional agency formula is inadequately prepared for the fickle and fast-paced demands of the online community… Is it time for change?
Paul Bland, media manager at Equi=Media, says traditional metrics for measuring success don’t capture the full value and reach of online campaigns anymore…
Andy Slinger, brand aligner, Brand Vista, says thinking of customers in an online silo is madness, and the sooner businesses start thinking about customers rather than channel, the better…
Segun Ogunsheye, head of web operations, WebNarrative (web division at MPG Media Contacts), explains why brands need to understand semantic technology right now…
The latest NRS figures signal that consumers’ appetite and demand for quality branded editorial content continues to go from strength to strength, according to Julia Hutchison, COO at the Association of Publishing Agencies (APA).