Philip Ricketts, head of door to door strategy, sales and marketing, Royal Mail, says marketers who don’t embrace new technologies that drive value from their mail and online campaigns risk being left behind…
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Scott Thompson, digital research manager at Starcom MediaVest Group, says that while the tech world gets caught up with the smartphone platforms and the competition between them, a more interesting and important area to look at is the users, and the way the platforms are designed to configure different kinds of behaviours…
Andrew Bradford, VP client consulting, media, Nielsen, says we need to ensure that the industry has the knowledge to ask the right questions. Plenty is also being done by trade bodies and organisations to promote learning, but it seems clear that there is still a long way to go…
Will King, Unanimis, wonders whether it’s time to focus on the mobilisation of digital media as a whole, rather than wait for the ‘Year of Mobile’ to arrive…
Jeff Siegel, senior vice president,Worldwide Advertising, Rovi, talks about the challenges and opportunities of dynamic advertising in a multi-screen, connected environment…
Alex Franks, MD, Blyk, takes a look at the evidence…
Shaun Gregory, managing director, O2 Media: Everyone says that 2011 is at last the year of mobile. The truth is that this is just the beginning – this will be the decade of mobile…
David Fieldhouse, strategy director, Linking Mobile, says something important is happening to mobile right now, which will change everything for brands and the way they approach mobile advertising. It’s called m: commerce…
Laura Holme, marketing director at Draftfcb and member of the IPA New Business & Marketing Group, says the key is to focus on a client’s emotional state rather than rational need…
Luke Aviet, managing director Advertising UK, AOL & Goviral, says a 30-second TV ad or a display banner is no longer enough, users want and expect a richer and more meaningful story, driven by audiovisual and interactive content…