The Outdoor Advertising Association (OAA) has announced that outdoor ad spend has slipped 1.6% year on year, falling for the third consecutive quarter.Outdoor ad spend fell by 6.9% in Q1 compared with the same period in 2007, which was the biggest decrease in the sector in the last six years.Alan James, chief executive of the… Continue reading Outdoor Ad Spend Falls Again
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Mobile outdoor contractor Look Media is upgrading its Look Walker mobile billboards product with new Bluetooth capability.The Bluetooth facility enables clients to deliver their digital content straight to their target audiences in high footfall pedestrian areas, while the use of experienced staff to wear the Walkers allows a personal interaction offering guidance to people on… Continue reading Look Media Adds Bluetooth To Mobile Billboards
Titan Outdoor is launching a £2 million roll out of over 100 digital six-sheets at major train stations across London.Titan said that this marks the first phase of its digital expansion across its UK rail estate, building on its Transvision network established in 2002.The new digital six-sheets (known as D6s) use 65-inch high definition screens,… Continue reading Titan Invests In Digital Roll Out
Infolines is launching a new payphone kiosk with two six-sheet facades available for outdoor advertising – twice as many as the conventional high street phonebox.The third largest public payphone operator in the phone boxes sector of outdoor, Infolines Public networks, is set to refurbish and sell six-sheets on its own kiosks, which have been redesigned… Continue reading Infolines Launch New Outdoor Advertising Product
Nestlé, Sky, Magners, Paramount, InBev and Dewynters have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor’s new digital media opportunity on the London Underground.From today giant cross-track screens (the equivalent of 14 ft TV screens) will beam soundless commercial content in full motion and HD quality at 23 sites at five… Continue reading CBS Outdoor Launches Cross-Track Projection
Kangaroo, the proposed video-on-demand player from BBC Worldwide, ITV and Channel 4, has been referred to the Competition Commission by the Office of Fair Trading.In a statement released today, the OFT said that having referred the matter to the Competition Commission, the CC “now has 24 weeks to consider the issues, and collect better evidence… Continue reading Kangaroo Referred To Competition Commission
A Department for Transport (DfT) review of its recommendations on C02 emissions in promotional literature is set to change car manufacturers current ad campaigns.EU law currently states that car manufacturers must include CO2 emission information on all promotional material, which the DfT previously defined as brochures, letters and material with significant textual content.However, the DfT… Continue reading Outdoor Car Ads Forced To Contain C02 Warnings
Communication technology company Comtech M2M is to supply new digital signs for North Wales Newspapers, Cornwall & Devon Media and the Newsquest Media Group-owned Bolton and Bury Times.The new display systems will roll out through newsagents and retail outlets, providing up-to-the-minute headlines alongside advertising and promotions opportunities for local businesses, according to a report on… Continue reading Regional Roll Out For New Digital Signs
Outdoor giant JCDecaux has signed up major advertisers for its digital roadside network of screens, which aims to revolutionise the medium in a bid to attract new advertisers.Advertisers including Toyota, Lucozade, Ford, Yell.com and the BBC have agreed to come on board for the launch of the PrimeTime network of 20 digital roadside screens across… Continue reading JCDecaux Signs Major Advertisers For Digital Roadside Network
Clear Channel Outdoor UK has promoted group sales director, Rob Atkinson, to the position of UK managing director, with responsibility for driving the expansion of the company in Britain.Atkinson will report to regional president for the UK, Ireland and North Africa, Barry Sayer, and will be in charge of promoting greater synergy across all areas… Continue reading Clear Channel Outdoor Promotes Atkinson To UK MD