A new CBS Outdoor campaign for Nikon hits London Underground this week, advertising the world’s first camera with a built in projector.
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Titan Outdoor is launching a network of digital six-sheets at leading shopping centres across the UK.
London Underground and CBS Outdoor are offering a brand a 12 or 6 month sponsorship of all the busking sites on the underground network.
Steve Cox, marketing director at Titan Outdoor, on the elements that go together to make posters a powerful “multiplier” when combined with other media
CBS Outdoor has partnered with Digital UK, the agency overseeing the digital TV switchover, to mark the 100-day countdown to switchover in the North West.
Outdoor company Primesight has acquired Titan Outdoor’s roadside portfolio.
Clear Channel Outdoor has reported a 24% year on year fall in worldwide revenue for the second quarter, leaving it at $692.1 million.
Clear Channel Outdoor has set up a new outdoor advertising package aimed at the back to school market.
Clear Channel Outdoor has formed a global strategic alliance with H&M designed to ensure maximum impact and effectiveness for retailer H&M’s outdoor media spend.The agreement sees the companies work together in the design, development and placement of billboards, signs and other outdoor elements.Rickard Hedlund, Clear Channel Outdoor regional president, said: “H&M has demonstrated a long-term… Continue reading Clear Channel Outdoor agrees global partnership with H&M
JCDecaux has launched nine new London-targeted packages for advertisers and agencies wanting to reach commuters.The outdoor media owner has set up the new packages in a bid to capitalise on the number of people taking in media across the city, with JCDecaux claiming that outdoor consumption is 68% higher in London compared to the rest… Continue reading JCDecaux launches nine new ad packages
