A Department for Transport (DfT) review of its recommendations on C02 emissions in promotional literature is set to change car manufacturers current ad campaigns.EU law currently states that car manufacturers must include CO2 emission information on all promotional material, which the DfT previously defined as brochures, letters and material with significant textual content.However, the DfT… Continue reading Outdoor Car Ads Forced To Contain C02 Warnings
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Communication technology company Comtech M2M is to supply new digital signs for North Wales Newspapers, Cornwall & Devon Media and the Newsquest Media Group-owned Bolton and Bury Times.The new display systems will roll out through newsagents and retail outlets, providing up-to-the-minute headlines alongside advertising and promotions opportunities for local businesses, according to a report on… Continue reading Regional Roll Out For New Digital Signs
Outdoor giant JCDecaux has signed up major advertisers for its digital roadside network of screens, which aims to revolutionise the medium in a bid to attract new advertisers.Advertisers including Toyota, Lucozade, Ford, Yell.com and the BBC have agreed to come on board for the launch of the PrimeTime network of 20 digital roadside screens across… Continue reading JCDecaux Signs Major Advertisers For Digital Roadside Network
Clear Channel Outdoor UK has promoted group sales director, Rob Atkinson, to the position of UK managing director, with responsibility for driving the expansion of the company in Britain.Atkinson will report to regional president for the UK, Ireland and North Africa, Barry Sayer, and will be in charge of promoting greater synergy across all areas… Continue reading Clear Channel Outdoor Promotes Atkinson To UK MD
OOH agency Kinetic has launched a new business division specifically targeting local and regional advertisers.The company says Zone was developed to deliver local insight and a more personal approach, while still utilising Kinetic’s scale and buying power to offer value and experience to local, regional and direct clients.Kinetic’s UK regional director, Richard Blackburn, has been… Continue reading Kinetic Launches New Division For Local And Regional Advertisers
CBS Outdoor has extended its digital escalator panel coverage to two more tube stations as part of a £72 million investment in its London Underground advertising sites.Waterloo became the 12th station to feature DEPs this week (see New LCD Ad Screens Rolled Out On London Underground) with advertisers including BBC iPlayer, Air New Zealand, Match.com… Continue reading CBS Outdoor Extends Underground Digital Panels
POSTAR has announced a significant increase in its investment in audience research for out of home.For the first time, POSTAR will measure all OOH media and use GPS technology to accurately record consumers’ travel patterns and exposure to out of home.The new POSTAR research will provide a unified currency for audience measurement across all the… Continue reading POSTAR Announces Significant New Investment Plans
Titan Outdoor, in conjunction with digital specialists iblink, has unveiled six new digital six-sheets at London’s Charing Cross station.The installations follow a successful trial at Birmingham’s Bullring shopping centre and will replace existing scrolling six-sheet posters.The new screens, which offer an optically enhanced 65-inch high definition image, incorporate new technology which allows passers-by to view… Continue reading Titan Outdoor Unveils New Digital Six-Sheets
CBS Outdoor has conducted a survey, which suggests that buses could be the key to successful outdoor advertising in the future.The survey, of 1,162 consumers, shows that over three-quarters of those saw buses as part of local life, both in urban and more residential communities. Of those surveyed, 63% agree that buses are a less… Continue reading CBS Outdoor Finds Buses Key To Outdoor’s Future
CBS Outdoor has been awarded the five-year contract to manage advertising on Yellow Buses, part of Bournemouth Transport’s portfolio.Having held the national sales contract for Yellow Buses since 2004, under the terms of the new deal CBS Outdoor will now manage all advertising sales, including local campaigns for national and regional businesses.It will be responsible… Continue reading CBS Outdoor Wins Bournemouth Transport Brief