More Outdoor articles

Online advertising network ValueClick Media is launching its Precision Behavioural Targeting suite across the UK.The suite contains two products, including Precision Retargeting, an enhanced version of the user retargeting capabilities offered by ValueClick Media since 2005, and Precision Profiles, which uses a predictive algorithm to identify a marketer’s best prospects across hundreds of different consumer… Continue reading ValueClick Media Launches Behavioural Targeting Suite In UK

Clear Channel Outdoor is offering bespoke advertising solutions around Halloween and Bonfire Night.To target the Halloween merchandise audience of children and their parents, Clear Channel has identified three consumer journeys – home, school and shopping – allowing advertisers to select from roadside billboards, high street posters or six-sheet sites at Sainsbury’s stores.Clear Channel added that… Continue reading Clear Channel Offers Bespoke Ads For Halloween And Bonfire Night

JCDecaux is not going to buy News Corporation’s outdoor advertising business, News Outdoor Group, due to the current “market conditions”.JCDecaux and News Corp released a joint statement saying they have ended talks of a deal, after a month of discussions.The statement said: “Both companies recognise that economic and capital market conditions have made it increasingly… Continue reading JCDecaux And News Corp End Sale Talks

Sky+ is set to launch its new HD advert at Clear Channel’s banner site in Hammersmith until October 19.Sky is the first advertiser to book the giant advertising site, which targets traffic between Heathrow Airport and Central London.The 30m by 8m Hammersmith Apollo banner, which sits beside the elevated section of the A4 at the… Continue reading Sky+ Advertise At Clear Channel’s New Banner Site

BSkyB has delayed plans to launch its new TV brand, Picnic, due to Ofcom’s investigation in to the pay-TV market.The satellite company was planning to launch three pay-TV channels on Freeview under the Picnic brand, which would have included premium content such as sport and films.Picnic, which was set to replace the free to air… Continue reading Sky Delays Launch Of Picnic

CBS Outdoor and McCann Erickson have joined forces to create the first ever campaign to directly publish real-time web content onto the underground’s digital screens.The campaign, which has been planned by OMD, is set to run for two week across the capital from today.Jon Lewen, account director at CBS Outdoor’s Alive, said: “McCann Erickson stole… Continue reading CBS And McCann Erickson Create New Real-Time Campaign

JCDecaux has confirmed it is in talks about a possible merger with News Corp’s Russian-based outdoor advertising arm, News Outdoor.The deal, with is expected to be worth around £570 million, would see JCDecaux race ahead of its rival Clear Channel Communications to become the world’s largest outdoor advertising company.Rupert Murdoch has reportedly been looking to… Continue reading JCDecaux And News Corp In Talks To Create World’s Largest Outdoor Firm

CBS Outdoor has launched a new large-format bus advertising opportunity called the Super 12.The new format, which has the same dimensions as a 48-Sheet, will initially be available on 30 buses in Leeds and features a removable and reusable mesh panel replacing traditional vinyl.The advertising space will be sold in packs of 10, or as… Continue reading CBS Outdoor Launches New Bus Ad Format

KBH Transport Media, the rail outdoor contractor, has increased its business with the First Group by winning the five year onboard advertising contract for First Great Western.The contract will provide 2000 traincard advertisement panels on 60 trains with 160 carriages running daily into Paddington , reaching an audience of 140,000 passengers a day.KBH already holds… Continue reading KBH wins First Great Western contract

The Outdoor Advertising Association (OAA) has announced that outdoor ad spend has slipped 1.6% year on year, falling for the third consecutive quarter.Outdoor ad spend fell by 6.9% in Q1 compared with the same period in 2007, which was the biggest decrease in the sector in the last six years.Alan James, chief executive of the… Continue reading Outdoor Ad Spend Falls Again