The TV Listings sector had a fairly poor period once again, down -3.4% YoY and -1.3% PoP.
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Ideal Home has overtaken Country Living to take the lead in the Home Interest sector, though both titles posted YoY and PoP declines.
The Men’s Lifestyle sector is down -2.5% overall on this time last year but is up 4.9% on the first half of 2011.
The post-recession market is still having a huge impact on the Women’s Weekly sector, which is down -9.3% on last year (and -4.2% PoP).
An overview of performances by publisher, focusing on some of the triumphs and disappointments of the leading consumer magazine publishers over the July to December 2011 ABC period.
Free title John Lewis Edition has overtaken Condé Nast’s Glamour at the top of the Women’s Lifestyle sector, after the handbag-sized magazine saw sales fall -12.0% PoP and -6.8% YoY.
Egmont Publishing Group has today announced it will expand its magazine portfolio with the launch of Bin Weevils magazine. The magazine will be an extension to the online entertainment platform, which is the second most visited website in the UK for children aged 7 to 13 (with a 91% growth in users over the past 12 months).
Raymond Snoddy says the very least the marketing community can do is realise where self-interest lies and stand more vociferously behind The Sun… and its three million daily sales and the £200 million a year advertising revenue it attracts…
Julia Hutchison, COO of APA, says digital formats have bolstered the content marketing industry…
The daily newspaper market is down -8.1% on January 2011, with just one title seeing a year on year increase.