The Newspaper Marketing Agency has relaunched as Newsworks. New CEO Rufus Olins, who is driving the re-branding of the organisation, said the change is symbolic of a new reality in national press.
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Johnston Press has reported total advertising revenues down 9% in the year to 17 May. However, the regional publisher said the rate of decline has improved during the first half of 2012.
Jim Marshall says the original purpose of the Leveson inquiry is becoming lost in an increasingly morass of celebrity style trivia…
Commentary from yesterday’s Future of National Newspapers event at Merrill Lynch….
Newspapers will evolve to a trading system that combines print and digital, Guy Zitter, MD of Mail Newspapers, told delegates at MediaTel Group’s Future of National Newspaper event yesterday morning.
Will Leveson have a long-term negative impact on the newspaper industry? From the audience, Claudine Collins, MD of Mediacom, expressed concerns that journalists will not be able to do their job properly following the Leveson inquiry in to phone-hacking at MediaTel’s Future of National Newspapers event yesterday.
Raymond Snoddy questioned why the NMA’s budget has been cut by so much at a time when newspapers most need marketing at MediaTel Group’s Future of National Newspaper event yesterday morning.
How you interpret “worse-off” is key here but the insights and debate were lively at yesterday’s MediaTel Group Future of National Newspapers event.
News International’s Times audience data will be measured by the NRS’ new fusion project with Nielsen, according to Mike Ironside, chief executive of the National Readership Survey.
The Times and Sunday Times’ digital subscribers have climbed to 297,000, Dominic Carter, commercial director at News International, revealed at MediaTel Group’s latest Future of National Newspapers event at Merrill Lynch this morning.