News Corporation has made its iPad newspaper The Daily available in the UK.
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Apologies to regular readers of this column for not writing about the August ABC’s or letting you know that I was having a short break. I suppose we could have got a guest substitute like they do for Clarkson when he is in Barbados…
The Daily Telegraph has been voted the newspaper of choice for business readers in a poll carried out by YouGov.
Neil Sharman, head of research and analysis, Telegraph Media Group, reveals the effect of online advertising beyond last click; a campaign across both the Telegraph website and newspaper increases the number of online actions (searches for the advertised brand or visits to their site) by 13% …
Jim Marshall says that while the Arab Spring seemed to be a righteous uprising, aided and abetted by a liberating social media network, events at home (in the riots and the hacking scandal) saw a potentially more unsavoury side to the use of some media channels… not so much an Arab Spring as an English Rusty Nail!
Jeremy Hunt is set to ask Ofcom to establish an agreed means of measuring cross-media ownership in the UK following the row over Rupert Murdoch’s previous bid for BSkyB.
The daily national newspaper market saw circulation figures drop off in August after a positive July. Overall the market is down -0.2% PoP and -5.6% YoY. Five titles in the daily market managed to post small PoP rises.
UK publishers will focus on audience profiling and driving content across mobile platforms such as the iPad and smartphones in the next year, according to the AOP’s annual Content & Trends Census.
Tom Mockridge, News International’s new chief executive, has told staff that numbers will be reduced and there will be discussions with editors about the use of casual staff.
News International is set to sell its Wapping site, the headquarters of its UK operations for 25 years.