Last month I finished on Osama Bin Laden’s lingerie model niece. Although Bin Laden’s demise was big news at the start of the month, it was dwarfed by column inches devoted to celebrity super injunctions and privacy legislation.
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The daily national newspaper market enjoyed a small 0.1% PoP rise in May, with three titles posting increases during the month.
The latest NRS figures for April 2010 to March 2011 reflects another poor 12 months for the national newspaper market – with just one title seeing its readership increase over the year.
The Mirror Group’s digital offering put in an impressive performance in April, with average daily users up 17.45% on March, in a month that saw its rivals lose web traffic despite the royal wedding.
Shares in the Daily Mail & General Trust fell by 9% after the publishing group released its half-yearly financial report.
The Times will feature an exclusive edition of IPC’s women’s glossy Marie Claire this Saturday in a bit for readers to “rediscover the [fashion] brand”.
Are Sunday newspapers struggling to sell ad space? According to MediaWeek, the Mail on Sunday is trying to lure advertisers with a competition for £250,000 worth of free space.
Condé Nast has launched a new marketing services division – Indeactive.
Marius Cloete, head of research at the PPA, on today’s milestone for the PPA: As this article is published, the PPA Marketing Board (composed of senior commercial representatives from the major consumer publishers) will take the final decisions on how we roll out the results from our AdMeasure Project…
CITY A.M. is set to launch in Kent as part of a strategy to expand in commuter areas.