Raymond Snoddy says the instinctive Murdoch has chosen the lowest point in morale at The Sun, amid loose talk of the need for a second closure because of illegality, to provide the biggest boost of confidence of all…
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In light of the recent announcement that News International will launch the Sun on Sunday this weekend, Newsline gathered thoughts from two leading media agencies.
The Sun on Sunday will hit the newsstands next Sunday (26th Feb). The announcement was splashed across the front page of The Sun this morning.
Speaking to MediaTel Newsline this morning, Alan Brydon, head of investment at MPG Media Contacts, and a former advertising sales director of the Evening Standard, says that the launch timing has caught everyone out, but he expects a strong product, which will turn in a profit – to the detriment of other titles in the sector…
Rupert Murdoch has told News International employees that The Sun on Sunday newspaper will be launched “very soon”.
Well here we are again. I am gazing at the 166 page ABC report for consumer magazines. It’s late on a Thursday afternoon and I can feel my eyes zoning out. The last set of results released in the summer solicited the comment from MEC’s press director, Rob Lynam: “I think that’s one of the worst ABCs I’ve ever seen, if not the worse.”
To get a real picture of how the consumer magazine market is holding up, Newsline asked ZenithOptimedia, Maxus, MEC, Carat, MPG Media Contacts and Initiative for their views.
The News & Current Affairs and Business & Finance markets have performed particularly well in this ABC release.Private Eye has added more than 20,000 copies (up 10.1% YoY), while Dennis Publishing’s The Week has increased its circulation by 7,000 copies. Overall, the News & Current Affairs (domestic) sector is up 11.2% on this time last… Continue reading ABC Consumer Jul-Dec 2011: News & Current Affairs
The TV Listings sector had a fairly poor period once again, down -3.4% YoY and -1.3% PoP.
Ideal Home has overtaken Country Living to take the lead in the Home Interest sector, though both titles posted YoY and PoP declines.