Having been apparently bullish about its aggregated news product when we covered developments just weeks ago, it appears now that News Corporation has pulled the plug on “Project Alesia”.
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The first three quarters of 2010 saw a dramatic reduction in press title closures in the UK.
We have taken the temperature on next Tuesday’s nationwide launch of the Independent’s new 20p quality newspaper, i – and found it has the capacity to reach both ends of the thermometer.
In a week when there has been some splashes of cautious optimism for the resurgence of global ad revenue in Zenith and Merrill Lynch forecasts, the US print newspaper industry was dealt another hammer blow from forecasters on Monday.
September was another poor month for the daily newspaper market, with circulations continuing to decline compared with this time last year.
News International has appointed Katie Vanneck-Smith to the newly expanded role of CMO.
GfK MRI is set to change its magazine survey to include digital consumption on all platforms, including the web, digital editions received via email, smartphone apps, e-readers and tablets.
News Corporation is planning to launch its digital news platform before Christmas, said to be called ‘Project Alesia’ internally.
In the run up to MediaTel Group’s Future of National Newspaper event last week, Toluna ran an instant 3-hour online poll with 1,000 respondents. Click here to see the results…
James Palmer, a senior planner, continues the newspaper trading debate…