New research launched today (1st December) by IPC Media has found that 50% of consumers think that advertising on premium content sites is well matched to the sites. This compares to 28% for portal sites and 30% for social networking sites.
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With the return of ‘I’m a Celebrity’ and the likes of ‘Strictly Come Dancing’ pulling in the Saturday night ratings, British fascination with celebrity culture is as fixed as ever.
Anyone with even a vague interest in the future of newspapers should pause for a moment and ponder the fate of two small newspapers in Kent – the Medway News and the East Kent Gazette.
Ping! 9.50am Last Friday an email hits my inbox from the National Readership Survey (NRS).
To say it was eagerly awaited may be a slight exaggeration but nonetheless I had a deadline and my editor’s strict on time.
The quality market titles, both the dailies and Sundays, were the biggest losers in readership terms, year on year for the 12 months ending September 2011.
Most of the online UK national newspapers saw an increase in traffic in October with MailOnline continuing to draw in the most traffic, according to data released today by ABC.
The trouble with the Leveson inquiry – is that it is starting to create such a dust cloud that other respectable media stories are being obscured and seem almost boring by comparison.
The digital market has been through its period where traditional media brands had seemed unable to make the digital market place viable for their media assets.
Neil Sharman, head of research and analysis, Telegraph Media Group, looks at the signs that retailers and economists will be reading in a nervous run up to Christmas 2011.
Maureen Duffy, the out-going Newspaper Marketing Agency (NMA) boss, is to become UK chief executive officer at TNS.