James Whitmore, managing director at Postar, wonders whether we have forgotten the value of brands? Are we so dazzled by the short-term, the data and the noise that we have lost sight of the bigger picture?
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The quality market titles, both the dailies and Sundays, were among the biggest losers in readership terms in 2011. The FT saw its readership fall by -12.9% YoY in 2011, while the Times lost 180,000 readers during the one-year period (-11.5%). The Sunday Times also saw its readership drop -10.1% (-297,000 readers).
The UK’s national newspaper websites saw usage figures increase during January after December’s slump, with almost all audited sites recording a rise, with the exception of The Independent.
Raymond Snoddy says the instinctive Murdoch has chosen the lowest point in morale at The Sun, amid loose talk of the need for a second closure because of illegality, to provide the biggest boost of confidence of all…
In light of the recent announcement that News International will launch the Sun on Sunday this weekend, Newsline gathered thoughts from two leading media agencies.
The Sun on Sunday will hit the newsstands next Sunday (26th Feb). The announcement was splashed across the front page of The Sun this morning.
Speaking to MediaTel Newsline this morning, Alan Brydon, head of investment at MPG Media Contacts, and a former advertising sales director of the Evening Standard, says that the launch timing has caught everyone out, but he expects a strong product, which will turn in a profit – to the detriment of other titles in the sector…
Rupert Murdoch has told News International employees that The Sun on Sunday newspaper will be launched “very soon”.
Well here we are again. I am gazing at the 166 page ABC report for consumer magazines. It’s late on a Thursday afternoon and I can feel my eyes zoning out. The last set of results released in the summer solicited the comment from MEC’s press director, Rob Lynam: “I think that’s one of the worst ABCs I’ve ever seen, if not the worse.”
To get a real picture of how the consumer magazine market is holding up, Newsline asked ZenithOptimedia, Maxus, MEC, Carat, MPG Media Contacts and Initiative for their views.