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Egmont Magazines has announced an advertising and promotional partnership with Nickelodeon for the forthcoming Nickelodeon Kids’ Choice Awards.Egmont was selected by Nickelodeon in a competitive press pitch to secure the majority share of press advertising for the high profile awards being held in London this September.The deal, brokered by Universal McCann and Egmont, delivers promotional… Continue reading Egmont In Nickelodeon Promotional Partnership

The recycling agreement struck between the London Lite, thelondonpaper and Westminster council is falling short of targets set by the local authority.In January, Westminster Council said that it expected the recycling scheme to ensure the emptying and recycling of nearly 400 tonnes of free newspapers a year (see Freesheets Get Recycling Bins).According to a report… Continue reading Freesheet Recycling Effort Falling Short Of Target

The Joint Industry Committee for Web Standards is to examine ways of increasing the transparency of data that goes towards Audit Bureau of Circulations Electronic certificates, according to a report.A spokesman for the committee told MediaGuardian.co.uk that the body had completed the first stage of a review into the use of analytical data used in… Continue reading JICWEBS To Review ABCe Traffic Reporting

Customer magazines are the most relevant and informative form of direct marketing, according to a new report.The Participation Media report by the DMA and APA found that customer magazines generate the highest level of positive response from consumers. Over 50% of consumers read customer magazines and view them positively.The survey also reveals customer magazines to… Continue reading Customer Magazines “Most Relevant Form Of Direct Marketing”

IPC Connect’s Pick Me Up has unveiled a refreshed look and format backed by a significant marketing investment.The new look Pick Me Up has a larger format, a new glossy cover, a cleaner logo, refreshed layouts and new editorial franchises alongside existing favourites.The design elements have been over-seen by IPC Connect group creative director Lottie… Continue reading Pick Me Up Unveils New Look

The Sun is set to raise its weekday cover price to 30p, up 5p, in London and the south-east region from Monday, following its 0.8% year on year increase in the latest ABC figures.The paper slashed its cover price from 35p to 20p in the Carlton ITV region, London and the south-east last September but… Continue reading The Sun Ups Its Cover Price

After a bad day in the stock market yesterday, Trinity Mirror shares plunged down 18% in one day, taking the shares down to just 55.5p.According to reports on Brand Republic, the publishing company has lost 90% from its share price during the last year. Shares in July last year were up to ten times higher… Continue reading Warning Bells Ringing At Trinity

Nev Pierce is set to join Empire, the direct rival of his current film magazine, Total Film.Pierce joined Future’s Total Magazine as editor two years ago and is expected to take on the same position at Bauer’s Empire.In 2004, he joined Total Magazine, after contributing as a freelancer for 5 years, and moved his way… Continue reading Pierce Joins Empire Magazine

Daily Newspaper MarketThe latest national newspaper ABC figures show that the daily national newspaper market was down by 2.7% year on year overall in June.Just two of the daily newspapers featured in our report – the Sun and the FT – managed to avoid a fall in their circulations.There was a relatively large dip for… Continue reading ABC National Newspaper Round-Up: June 2008

The Evening Standard saw its circulation fall by around 1.5% from May to June, a decrease in real terms of almost 5,000 copies.The title now has a circulation of more than 295,000 copies.Evening freesheets thelondonpaper and London Lite saw their circulations remain relatively static month on month, at almost 501,000 and 401,000 copies respectively.Morning freesheet… Continue reading Evening Standard’s Circulation Down Month-On-Month