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A single metric for measuring the reach of magazines would be a mistake, but merging both the NRS and ABC business infrastructures would be a successful cost-cutting move for the industry. This was the view of panellists at yesterday’s ‘Future of Consumer Magazines’ seminar, held by MediaTel Group. Duncan Edwards, chief executive of The National… Continue reading Single Magazine Measurement Metric Would Be A Mistake

A single metric for measuring the reach of magazines would be a mistake, but merging both the NRS and ABC business infrastructures would be a successful cost-cutting move for the industry.This was the view of panellists at yesterday’s ‘Future of Consumer Magazines’ seminar, held by MediaTel Group. Duncan Edwards, chief executive of The National Magazine… Continue reading Single Magazine Measurement Metric Would Be A Mistake

Daily Newspaper MarketBritain’s national daily newspapers saw a decline in circulation of almost 2.5% overall for February year on year, with all sectors suffering losses, according to the latest data from the ABC.Worst hit in real terms in the Quality sector were the Daily Telegraph and the Times, which both shed just under 30,000 copies… Continue reading ABC National Newspaper Round-Up: February 2008

Bella, the H Bauer owned women’s weekly magazine, is to extend its celebrity coverage in a bid to boost declining circulation.The move is in order to boost the title’s appeal to its target demographic of women in their mid-30s.At the most recent ABCs, Bella recorded a significant real term decline, of nearly 30% or a… Continue reading Bella Ups Celebrity Content To Boost Sales

Magazines should not just duplicate their content online, but rather use the medium as an opportunity to engage differently with users, according to one of the panellists at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’.Duncan Edwards, chief executive of The National Magazine Company, said: “Our perspective is not to put our content… Continue reading Magazine Websites Should Not Just Duplicate Print Content

Digital only magazines have the potential to be hugely successful, but it is imperative that publishers get the distribution models right for their audiences. This was one of the themes at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’, with e-zines such as Dennis Publishing’s Monkey and the National Magazine Company’s Jellyfish, which… Continue reading Digital Magazines Could Be Hugely Successful

Magazines should not just duplicate their content online, but rather use the medium as an opportunity to engage differently with users, according to one of the panellists at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’. Duncan Edwards, chief executive of The National Magazine Company, said: “Our perspective is not to put our… Continue reading Magazine Websites Should Not Just Duplicate Print Content

Digital only magazines have the potential to be hugely successful, but it is imperative that publishers get the distribution models right for their audiences.This was one of the themes at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’, with e-zines such as Dennis Publishing’s Monkey and the National Magazine Company’s Jellyfish, which was… Continue reading Digital Magazines Could Be Hugely Successful

Abigail Blackburn has been appointed editor of IPC Connect’s celebrity weekly title Now.Currently deputy editor of sister-title Woman, Blackburn will lead the 42-strong Now editorial team.Blackburn joined IPC Connect in November 2005 as part of the development team for the 2006 re-launch of Woman.Prior to joining IPC, Abigail worked in a variety of senior roles… Continue reading New Editor For Now

MediaTel Group is hosting a ‘Future of Consumer Magazines’ seminar this Thursday, and tickets for this event are selling fast.Panellists include Mike Soutar, chief executive of Shortlist Media; Duncan Edwards, chief executive of The National Magazine Company; media journalist Ray Snoddy; and Caroline McDevitt, managing director of IPC Advertising.The seminar will look at whether publishers… Continue reading ‘Future Of Magazines’ Seminar Takes Place This Thursday