Companies can significantly increase the effectiveness of their customer magazines by altering frequency, pagination and distribution methods, according to a new study from Royal Mail.To continue its support of the customer publishing industry, Royal Mail has worked with Association of Publishing Agencies (APA) and Millward Brown to analyse the impact of these three key variables… Continue reading New Research Looks At Increasing Customer Magazine Success
Companies can significantly increase the effectiveness of their customer magazines by altering frequency, pagination and distribution methods, according to a new study from Royal Mail. To continue its support of the customer publishing industry, Royal Mail has worked with Association of Publishing Agencies (APA) and Millward Brown to analyse the impact of these three key… Continue reading New Research Looks At Increasing Customer Magazine Success
The Sunday Times is due to launch its new full-colour version on July 6, with a redesign across all sections of the paper excluding the Sunday Times magazine and the Culture magazine.It will feature a new masthead, new font and updated slogan – “The Sunday Times is my Sunday papers” to replace “The Sunday Times… Continue reading Sunday Times Set For Full-Colour Relaunch
The Independent On Sunday has slashed its cover price to £1.The Sunday title has reduced its price from £1.80 after rolling out a campaign of regional discounts this year.Since it relaunched as a new slimmed-down version in June 2007, the newspaper has seen various price-cuts and now intends to keep to the £1 price, which… Continue reading Independent On Sunday Cuts Cover Price to £1
Rumours are being quashed by News International following speculation that James Murdoch was considering axing the londonpaper.The loss making paper has had rumours growing around it over the last two weeks, but today News International issued a public statement supporting the freesheet.A spokesman said: “The londonpaper has established itself as the capital’s leading afternoon paper… Continue reading Rumours of Scrapping thelondonpaper Quashed
Independent News & Media looks at an alternative distribution model following plans to cancel its delivery agreements with newsagents in Northern Ireland.The company, which owns the Independent and Independent on Sunday, said it was forced to take the step because circulation of the Belfast Telegraph has suffered owing to inadequate delivery services, according to the… Continue reading Independent News & Media Is Set To Cancel Delivery Deal
New research from the World Newspaper Congress on the media habits of young people in three countries found that television continues to be their most important source of news and information for the young, despite the rise of the internet. The research, looking at 15-29 year olds in the US, the Netherlands and Finland, showed… Continue reading Television Is Number One Source For News Among 15-29 Year-Olds
Lloyd Embley has been appointed as the new editor of the People six months after he took over as acting editor.Embley took over as acting editor of the Sunday tabloid after Mark Thomas left the job last November.Trinity Mirror, owner of the paper, also announced that its deputy editor, Ben Proctor, is leaving the company.Daily… Continue reading People Appoints New Editor
Italy claimed a 2 – 0 victory over France last night, knocking them out of the competition in front of a 6.9 million audience on BBC One.One of the pre-tournament favourites, France lost two key players in the first half after Franck Ribery was taken off with a serious injury and Eric Abidal was shown… Continue reading France Knocked Out Of Euro 2008
News International will shut its News Magazines unit that loses £10 million a year as the first step of widespread changes due to take place in the company.The News Magazines unit was launched by News International in 2005 and currently publishes the free monthly magazine SkyMag and The Sunday Times Travel Magazine.James Murdoch, who was… Continue reading News International Set To Close Magazines Unit
