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Global newspaper circulation witnessed its first decline in five years during 2002, down slightly by 0.4% on 2001, according to the World Press Trends report just published by the World Association Of Newspapers (WAN). The downturn in the global economy after a number of boom years has taken its toll on the newspaper industry, with… Continue reading Global Newspaper Sales Dip For First Time In Five Years

Month on month analysis of the latest ABC circulation figures for May reveals a mixed picture of the national newspaper market, as consumers appeared to turn their back on newspapers following the climax of the conflict in Iraq.Last month’s big story was the Daily Mirror, which experienced the most significant actual increase in circulation, adding… Continue reading ABC National Newspaper Round-Up – May 2003

Readership, distribution and advertising remain primary concerns for the future of newspapers across the globe, according to a new study from the World Association of Newspapers (WAN). The survey, carried out by the Innovation International Media Consulting Group, canvassed the opinions of forty newspaper association executives in 33 states. Although the world’s press differs politically… Continue reading Press Leaders Agree On Priorities, Says Survey

Newspapers need to deliver a whole new range of services to advertisers if they are to provide real value for money. That is the recommendation of a new publication from the World Association of Newspapers (WAN). In the current era, return on investment (ROI) has acquired special significance in the media world and publishers are… Continue reading Offer Your Advertisers New Services, Publishers Told

US newspaper advertising revenues grew by 1.8% in the first quarter to reach $9.9 billion, according to preliminary estimates from the Newspaper Association of America (NAA). This continues a return to growth for the sector which began in Q3 2002 (see US Newspapers Emerge From Six Quarters Of Revenue Decline In Q3). Retail advertising spending… Continue reading US Newspaper Advertising Grows 1.8% In First Quarter

The decline in the US business information technology market continued during April with advertising page volumes down by 21.3% year on year, according to new figures from United Business Media (UBM). The fall has been partly attributed to the fact that weekly magazines published just four times in April 2003 instead of five times in… Continue reading Hi-Tech Business Publishing Market Contracts Further

US business-to-business (B2B) print advertising spend rose for the fifth consecutive month in March, according to new figures from American Business Media (ABM). Advertising dollars were up 5.8% year on year, while pages were down 5.0%. For the quarter, spending was up 4.2% and pages were down 5.0%. ABM had anticipated a rise of 3%… Continue reading American B2B Print Adspend Jumps 6% In March

The UK business-to-business (B2B) press market has now seen the worst of the downturn, according to industry commentators who are forecasting that trading conditions are on the road to improvement. The PPA‘s B2B Strategic Conference was told that there will be steady growth in the sector over the next twelve months. Speaking at the conference,… Continue reading UK Business Press Set To Emerge From The Doldrums

The latest NRS figures for the six months to March 2003 reveal a relatively uneventful period for overall national newspaper readership, which, despite the unfolding war in Iraq, remained virtually unchanged at around 66.4 million.The Financial Times, which recently launched a £2 million cross-platform advertising campaign to promote its redesign, experienced the most significant downward… Continue reading NRS National Newspaper Round-Up -March 2003

Total US magazine advertising revenue rose by 8.5% year on year in April, closing at $1.6 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages dropped by 2.3% in the month to 19,677. In the year-to-date, ad revenue closed at $5.3 billion, an increase of 9.8% on… Continue reading US Magazine Revenues Rise 8.5% In April