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US business to business (B2B) print advertising spend was down by just 0.5% year on year in September, according to the latest figures from American Business Media (ABM). This is one of the smallest rates of decline in around three years and will give rise to hopes for a stronger fourth quarter. Across the whole… Continue reading B2B Press Advertising Trends Pick Up In The US

US technology publishing advertising page volumes declined by 5.1% during October, according to the latest trading figures from United Business Media (UBM). This is one of the smallest declines for many months and is the continuation of an improving trend (see US Technology Publishing Ad Pages Drop 12% In August) During October, UBM’s CMP Media… Continue reading US Hi-Tech Publishing Ad Volumes Still Improving

US magazine advertising revenues rose by 6.8% during October, to reach $1.8 billion, according to the latest figures from the Publishers Information Bureau (PIB). Advertising page volumes, on the other hand, were down by 3.2% year on year. In the year to date, ad revenues were up by 8.7% at $14.7 billion, whilst ad pages… Continue reading US Magazine Advertising Rises 7% In October

The latest NRS figures for national newspaper readership revealed continued weakness at prestige pink paper the Financial Times. In spite of its recent £2 million advertising campaign, the paper experienced a sharp 33% year on year decline in readership to 391,000.In fact September’s NRS figures brought bad news for almost all titles, with both broadsheets… Continue reading NRS National Newspaper Round-Up – September 2003

The latest ABC circulation figures for the six months to October 2003 suggest that The Independent‘s recent decision to launch a tabloid trial version for commuters in the London metropolitan area has paid off for the paper (see Independent Reveals Details Of Tabloid Launch).The new downsized format, which sells alongside the existing broadsheet edition, launched… Continue reading ABC National Newspaper Round-Up October 2003

Despite competition from other media, US newspaper sales are holding up well and more than half of the adult population still reads a daily paper, according to the Newspaper Association of America (NAA). The latest Competitive Media Index (CMI) shows that the average daily circulation for newspapers tracked in the Audit Bureau of Circulations’ Fas-Fax… Continue reading US Newspaper Circulation Remains Stable

Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider. The Customer Focus 2004: Ad Inserts Study found that 85%… Continue reading Inserts Top Advertising Effectiveness Poll

The global advertising recession has forced newspaper groups to become more intuitive in the search for income and new revenue strategies are likely to be the main topic at the forthcoming World Newspaper Advertising Conference. The event, organised by the World Association of Newspapers, brings together publishing executives from across the world. Despite the slowdown… Continue reading Newspapers Respond To Changing Advertiser Demands

US business-to-business print advertising spend fell by 3.6% year on year in August, according to the latest figures from American Business Media. Ad pages were also down, by 6.4%, from last August. The summer months saw a noticeable decline in B2B advertising (see US B2B Advertising Slows In July) and in the year to date,… Continue reading US B2B Adspend Down 3.6% In August

Following the release of its latest Simultaneous Media Usage Survey (SIMM), BIGresearch has called upon the media industry to think differently about consumers and find new ways to measure its effectiveness in reaching them. The US study revealed that, of those who say they go online while watching television, 94% regularly or occasionally switch off… Continue reading Simultaneous Media Usage Provides Food For Thought