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US magazine advertising revenues continued their upward trend in January this year, rising by 10.4% year on year, according to the latest figures from the Publishers Information Bureau (PIB). However, whilst revenues were decidedly up, page volumes remained weaker, showing a decline of 0.3%. “The data show the magazine industry holding its own against a… Continue reading US Magazine Advertising Jumps 10% In January

News International’s decision to follow in the Independent‘s footsteps with the launch of a compact version of the Times has so far failed to boost readership of the title.The latest NRS national newspaper figures show the paper suffered a sharp 14.3% year on year decline in readership, which dipped further below the 2 million mark… Continue reading NRS National Newspaper Round-Up – December 2003

Last year was a watershed year for the national newspaper industry, as it faced up to – and made steps towards stemming – its circulation and advertising revenue decline trend. A new forward-looking report from Billetts Media Consulting says that 2003 saw a shake-down in the sector that should produce healthier results for 2004. Advertising… Continue reading UK National Press Outlook From Billetts

US technology publishing advertising page volumes declined by 15.4% during December 2003, according to the latest figures from United Business Media (UBM). Breaking with historical trends, UBM’s CMP Media division underperformed the market, registering a 16.5% decline in ad pages over December 2002. Consequently, CMP’s market share decreased from 26.7% to 26.4% year on year… Continue reading US Hi-Tech Publishing Ad Pages Dip 15% In December

US magazine advertising revenue rose by 6.3% during 2003, following a 3.1% year on year increase in December, according to end-of-year data from the Publishers Information Bureau (PIB). Advertising pages fell by 3.1% last month and the annual total of 226,049.61 was down 1.0% from 2002. However, eight of the twelve major advertising categories experienced… Continue reading US Magazine Ad Revenue Climbs In 2003

This year is likely to be a benign one for the US newspaper industry as it makes the transition to greater growth in 2005, according to a report by analysts at Merrill Lynch. The broker recently raised its 2004 growth forecast for newspaper ad revenue from 4% to 4.5% (see Ad Growth To Accelerate In… Continue reading Newspaper Sector To Consolidate In 2004

Advertisers are being warned that too many newspaper campaigns are failing to deliver the required results due to poor quality creative work. Ongoing research carried out by the World Association of Newspapers (WAN) claims that the impact of creativity is often underestimated. It calls on advertisers to work harder to ensure the quality of their… Continue reading Too Many Newspaper Campaigns Fail To Deliver, Says WAN

The Independent‘s decision to launch a tabloid-sized trial version for commuters may have boosted circulation at the title, but it has so far failed to have any positive effect on readership (see Independent Reveals Details Of Tabloid Launch).The latest NRS national newspaper figures show the title suffered a 12.6% year on year decline in readership,… Continue reading NRS National Newspaper Round-Up – November 2003

News International’s decision to follow in The Independent‘s footsteps with the launch of a tabloid edition of The Times appears to be proving successful. The latest ABC circulation figures for December show that the move helped boost circulation at the paper by 2.3% month on month to 636,331.The compact version of The Times hit the… Continue reading ABC National Newspaper Round-Up – December 2003

Perceptions of the brand value of different newspapers may have to be reconsidered in the light of recent developments in the UK market according to the World Association of Newspapers (WAN). Last autumn saw the launch of a tabloid version of the The Independent, a move which resulted in increased sales of the title in… Continue reading Broadsheets Living On Borrowed Time, Says Association