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Advertisers are being warned that too many newspaper campaigns are failing to deliver the required results due to poor quality creative work. Ongoing research carried out by the World Association of Newspapers (WAN) claims that the impact of creativity is often underestimated. It calls on advertisers to work harder to ensure the quality of their… Continue reading Too Many Newspaper Campaigns Fail To Deliver, Says WAN

This year is likely to be a benign one for the US newspaper industry as it makes the transition to greater growth in 2005, according to a report by analysts at Merrill Lynch. The broker recently raised its 2004 growth forecast for newspaper ad revenue from 4% to 4.5% (see Ad Growth To Accelerate In… Continue reading Newspaper Sector To Consolidate In 2004

The Independent‘s decision to launch a tabloid-sized trial version for commuters may have boosted circulation at the title, but it has so far failed to have any positive effect on readership (see Independent Reveals Details Of Tabloid Launch).The latest NRS national newspaper figures show the title suffered a 12.6% year on year decline in readership,… Continue reading NRS National Newspaper Round-Up – November 2003

News International’s decision to follow in The Independent‘s footsteps with the launch of a tabloid edition of The Times appears to be proving successful. The latest ABC circulation figures for December show that the move helped boost circulation at the paper by 2.3% month on month to 636,331.The compact version of The Times hit the… Continue reading ABC National Newspaper Round-Up – December 2003

Perceptions of the brand value of different newspapers may have to be reconsidered in the light of recent developments in the UK market according to the World Association of Newspapers (WAN). Last autumn saw the launch of a tabloid version of the The Independent, a move which resulted in increased sales of the title in… Continue reading Broadsheets Living On Borrowed Time, Says Association

The recovery in US magazine advertising revenues continued during November, with spend up by 7.7% year on year, according to the latest figures from the Publishers Information Bureau (PIB). Whilst revenues were up 7.7% to $1.9 billion, advertising pages volumes dipped by 2.8%. In the year to date, revenues were up 8.6% at $16.6 billion… Continue reading US Magazine Ad Revenues Rise 8% In November

Business press advertising expenditure in the US rose by 3.3% during October, although page volumes were down by 2.8%, according to the latest data from American Business Media (ABM). In the year to date spend was up by 0.4% and pages were down by 3.6%. “As predicted, the fourth quarter is up a little over… Continue reading US Business Press Advertising Up 3% In October

The latest NRS national newspaper figures brought less than impressive news to the market, which saw its overall readership decline by 4.8% year on year during October, with heavy losses for the majority of titles.The Independent‘s recent decision to launch a tabloid version for commuters in the London area has proved successful in boosting circulation… Continue reading NRS National Newspaper Round-Up – October 2003

The latest ABC circulation figures for November 2003 brought more good news to The Independent, which continued to see circulation increase following its decision to launch a tabloid version for commuters in the London area.The new compact version, which sells alongside the existing broadsheet edition, helped boost circulation at the paper by 2.6% month on… Continue reading ABC National Newspaper Round-Up – November 2003

US newspaper advertising expenditure rose by 1.5% to $10.9 billion during the third quarter of the year, according to preliminary estimates from the Newspaper Association of America (NAA). National advertising led the way with an 8.2% rise to $1.9 billion, boosted by gains in telecommunications and computer equipment. Retail advertising spending edged up 0.8% to… Continue reading US Newspaper Advertising Rises 1.5% In Q3