The latest NRS figures for national newspaper readership revealed no reprieve for the Financial Times, which continued to suffer during the six months to August 2003, despite a £2 million advertising campaign to promote its recent redesign.The title saw readership shrink by 18.3% year on year to 463,000 as it remained at forefront of the… Continue reading NRS National Newspaper Round-Up – August 2003
The latest ABC figures for September brought impressive news to The Business, which saw circulation increase by a massive 83.6% month on month to 207,423. However, media buyers will have their eye on the fact that the paper’s increased circulation has been driven by a rise in bulk sales and overseas circulation.Reports suggest that title’s… Continue reading ABC National Newspaper Round-Up – September 2003
Total US magazine advertising revenues rose by 6.3% year on year in September, closing at $1.9 billion, according to new figures from the Publishers Information Bureau (PIB). However, advertising pages were down 4.5% to 23,952. In the year to date, advertising revenue closed at $12.9 billion, an increase of 9.0% while advertising pages were up… Continue reading US Magazine Revenues Rise 6.3% In September
Despite forecasts of significant growth for the internet advertising sector, the majority of print publishers see either no change in the relationship between print and online delivery or they are uncertain of what the future holds. According to a US-based survey from GartnerG2, publishers are not at all bullish on the prospects for increasing advertising… Continue reading Publishers Expect Very Little From Online Revenues
Talk of a business press revival has cooled after it was revealed that US B2B advertising pages fell by almost 10% in July. The latest data from American Business Media (ABM) shows that ad spending was 7.9% lower in July 2003 than in the same month last year. Pages declined by 9.7% with all twelve… Continue reading US B2B Advertising Slows In July
US technology publishing advertising page volumes declined by 12.4% during August, according to the latest trading figures from United Business Media (UBM). This is less weak than July’s figures, when page volumes dropped by 16.5% (see US Hi-Tech Publishing Ad Volumes Fall 17% In July). During August, UBM’s CMP Media division saw a drop of… Continue reading US Technology Publishing Ad Pages Drop 12% In August
The mobile phone has untold potential as a media outlet and the popularity of wireless services among young people is a plus point for marketers and content providers looking to attract impressionable consumers. Speaking at this month’s World Association of Newspapers (WAN) Young Reader Conference in Helsinki, Anssi Vanjoki, the executive vice president of Nokia… Continue reading Publishers Size Up Mobile Youth Market
The latest national newspaper NRS readership figures for the six months ending July 2003 brought less than impressive news for Trinity Mirror’s flagship tabloids, The People and the Daily Mirror, which both suffered significant declines.The People experienced a 21.4% year on year fall in readership, which fell below 3 million to just over 2.4 million.… Continue reading NRS National Newspaper Round-Up – July 2003
Total US magazine advertising revenues rose by 8.9% year on year in August, closing at $1.2 billion, according to the latest figures from the Publishers Information Bureau (PIB). However, the number of advertising pages was down 2.9% at 14,295. In the year to date, advertising revenue closed at $10.9 billion, an increase of 9.6% while… Continue reading US Magazine Revenues Maintain Growth In August
Advertising pages in the US business press increased by almost 1% in June, the first such rise since November 2000, according to the latest figures from American Business Media (ABM). The data shows that ad pages were up 0.9% year on year while spending climbed 4.9%. The growing strength of the B2B market is reflected… Continue reading US B2B Ad Volumes & Spend On The Rise
