The latest ABC circulation figures for the six months to October 2003 suggest that The Independent‘s recent decision to launch a tabloid trial version for commuters in the London metropolitan area has paid off for the paper (see Independent Reveals Details Of Tabloid Launch).The new downsized format, which sells alongside the existing broadsheet edition, launched… Continue reading ABC National Newspaper Round-Up October 2003
Despite competition from other media, US newspaper sales are holding up well and more than half of the adult population still reads a daily paper, according to the Newspaper Association of America (NAA). The latest Competitive Media Index (CMI) shows that the average daily circulation for newspapers tracked in the Audit Bureau of Circulations’ Fas-Fax… Continue reading US Newspaper Circulation Remains Stable
Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider. The Customer Focus 2004: Ad Inserts Study found that 85%… Continue reading Inserts Top Advertising Effectiveness Poll
The global advertising recession has forced newspaper groups to become more intuitive in the search for income and new revenue strategies are likely to be the main topic at the forthcoming World Newspaper Advertising Conference. The event, organised by the World Association of Newspapers, brings together publishing executives from across the world. Despite the slowdown… Continue reading Newspapers Respond To Changing Advertiser Demands
US business-to-business print advertising spend fell by 3.6% year on year in August, according to the latest figures from American Business Media. Ad pages were also down, by 6.4%, from last August. The summer months saw a noticeable decline in B2B advertising (see US B2B Advertising Slows In July) and in the year to date,… Continue reading US B2B Adspend Down 3.6% In August
Following the release of its latest Simultaneous Media Usage Survey (SIMM), BIGresearch has called upon the media industry to think differently about consumers and find new ways to measure its effectiveness in reaching them. The US study revealed that, of those who say they go online while watching television, 94% regularly or occasionally switch off… Continue reading Simultaneous Media Usage Provides Food For Thought
The US hi-tech business publishing sector saw advertising page volumes fall by 15.7% in September, according to the latest statistics from United Business Media (UBM). The group’s own CMP Media division recorded a 12.4% year on year decline. In the calendar year to September, the technology publishing market decreased by 15.5% compared to the same… Continue reading Technology Publishing Ad Volumes Down 16% Last Month
The decision by the owners of The Independent to introduce a tabloid version of the newspaper seems to have paid off with reports suggesting that total circulation has increased by as much as 30,000 per day. Ivan Fallon, the CEO of Independent News & Media will give the lowdown on the new format at the… Continue reading Publishers To Assess Changing Shape Of Newspapers
The latest NRS figures for national newspaper readership revealed no reprieve for the Financial Times, which continued to suffer during the six months to August 2003, despite a £2 million advertising campaign to promote its recent redesign.The title saw readership shrink by 18.3% year on year to 463,000 as it remained at forefront of the… Continue reading NRS National Newspaper Round-Up – August 2003
The latest ABC figures for September brought impressive news to The Business, which saw circulation increase by a massive 83.6% month on month to 207,423. However, media buyers will have their eye on the fact that the paper’s increased circulation has been driven by a rise in bulk sales and overseas circulation.Reports suggest that title’s… Continue reading ABC National Newspaper Round-Up – September 2003
