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United Business Media’s US high-tech publishing division, CMP Media, has published advertising data for April which show volumes down 20.7% compared to a market down 36.1%. This is the latest in a trend of decline for the US technology publishing advertising market which has seen volumes fall by 41.1% in the year to date; CMP’s… Continue reading CMP Outperforms High-Tech Market, But Ad Volumes Down 21% In April

Global newspaper advertising revenue fell by 7% in 2001 in real terms, with 57% of countries showing declines, according to the annual World Press Trends survey published by the World Association of Newspapers (WAN) this week. Despite the decline in advertising, the WAN report also shows that newspapers’ share of the global ad market stabilised… Continue reading Global Newspaper Ad Revenues Fall 7% In 2001

US magazine ad pages in June saw the first month on month rise since November 2000, according to MIN research reported by Mediapost. The report suggests that this could be the beginning of a magazine recovery, although there is a long way to go before pre-recession levels of prosperity are reached. The worst point in… Continue reading US Magazine Ad Page Growth Turns Positive In June

US newspaper advertising expenditures for Q1 2002 totaled $9.7 billion, a decrease of 6.2%, according to preliminary estimates from the Newspaper Association of America (NAA). The latest figures show a gradual improvement in several categories and a less severe decline from the previous quarter, when spending fell 11.9%, says the NAA’s statement. Retail advertising fell… Continue reading US Papers See Slowing Ad Growth Decline In Q1 2002

The latest ABC figures for National Newspapers show that if the many Queen Mother commemorative issues at the start of the month had any effect on circulation, it was minimal. Overall circulation for national titles was up just 0.6% compared with the previous month.The best performers in this analysis were titles seen as failing in… Continue reading ABC National Newspaper Round-Up – April 2002

NRS figures for National Newspapers in the period October 2001 to March 2002 shows that year on year overall readership has inched up 0.2% to 66.39 million. The largest fluctuations in readership, in a year on year analysis, were seen among the broadsheets.The best performer in both percentage and actual numbers terms was the Guardian,… Continue reading NRS National Newspaper Round-Up – March 2002

Total magazine advertising revenue for April was $1,530,036,790, a 2.5% decrease on last year, according to the Publishers Information Bureau (PIB). Ad pages for April were 20,317, down 10.8% on last year. April revenue increased 11% over that of March and year-to-date advertising revenue decreased by 5.0%, closing at $4,815,804,645. Total ad pages were 66,906,… Continue reading US Magazine Revenue Falls 2.5% in April

US newspapers suffered predominantly flat or declining circulation in the last six months, according to data released by the US Audit Bureau of Circulations (ABC), as reported by the Wall Street Journal. Average daily circulation for the 820 titles on the audit declined by 0.6% across the period. Whilst New York papers were boosted by… Continue reading US Newspapers See Sales Slump

People who read online newspapers tend to be internet “power users”, those who spend greater than average time and money online than general net users, according to a new report from the Newspaper Association of America (NAA). Newspaper websites also were rated the primary source of local news and information online, ahead of other local… Continue reading Online Newspapers Provide “Quality Audience” For Advertisers, Says NAA

Revenue from magazine newsstand sales in the US fell by 1.2% to $4.4 billion in 2001, according to figures just released by Harrington Associates LLC and reported by the Wall Street Journal. The report says that this revenue is the lowest since 1996 and represents the first time that sales have fallen for two consecutive… Continue reading US Mags Industry In ‘Parlous’ State As Sales Dip For Second Year