The NRS figures for the last six months reflect a turbulent period for national newspaper consumption, although overall readership remained fairly static, rising 0.2% year on year.The unfolding crisis in Iraq continued to have a positive impact on the quality broadsheet market with one notable exception; prestige pink paper, The Financial Times saw readership fall… Continue reading NRS National Newspaper Round-Up – February 2003
The latest ABC figures for newspaper circulation brought mixed news to the sector, which experienced a 1.4% month on month decline despite the conflict in Iraq.The figures support the growing belief that consumers are turning to 24-hour news channels and the internet to get up-to-date coverage of major events at the expense of newspapers.The largest… Continue reading ABC National Newspaper Round-Up – March 2003
Total US magazine advertising revenue rose by 11.6% year on year in March, closing at $1.6 billion, according to the latest information from the Publishers Information Bureau (PIB). Ad pages for the month totaled 21,561, up 9.1% from last year. In the year-to-date, ad revenue closed at $3.7 billion, an increase of 10.3% on the… Continue reading US Magazine Revenue Rises 12% In March
UK advertising growth is expected to be just 1.1% in current prices this year, rising to 2.9% in 2004 and 3.2% in 2005, according to the latest forecasts from ZenithOptimedia (see ZenithOptimedia Downgrades European Ad Forecasts). The figures include spend on the major media of newspapers, magazines, television, radio, cinema, outdoor and the internet. On… Continue reading UK Ad Forecasts From ZenithOptimedia
The impact of the war and general economic uncertainty has forced Merrill Lynch to revise its newspaper ad revenue growth forecast for the first quarter from 4% to 2-2.5%. Strong December results from the newspaper companies monitored by Merrill Lynch resulted in 4.5% growth in the US newspaper sector during the final quarter of 2002.… Continue reading US Newspaper Industry Holds Breath Over Conflict
Advertising page volumes in the business information technology market fell by 16.8% year on year during February, according to CMP Media, the technology publishing subsidiary of United Business Media. In difficult economic conditions, CMP is performing credibly and its continuing technology publications recorded a 14.8% decrease against February 2002. In the first two months of… Continue reading CMP Outperforms Hi-Tech Publishing Market In February
US business to business (B2B) print advertising witnessed a turnaround in fortunes in January, with spend rising by 2.9% year on year to $619.1 billion, according to the latest figures from American Business Media (ABM). The group says the growth supports its forecast of a 3% rise in B2B print adspend for the first quarter… Continue reading US B2B Print Advertising Picks Up In January
The latest NRS figures for the six months to January 2003 reveal a relatively static period for overall national newspaper readership, which rose by 1.3% year on year to 66.8 million.Increasing coverage of the impending war with Iraq appears to have had a positive effect on the readership of broadsheet newspapers, with the majority of… Continue reading NRS National Newspaper Round-Up – January 2003
Total US magazine advertising revenue rose by 10.2% year on year in February, closing at $1.2 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for February was 15,593, up 1.8% from last year. In the year to date, advertising revenue closed at $2.1 billion, an increase… Continue reading US Magazines Revenues Rise 10% In February
The latest ABC figures for national newspaper circulation reveal a less than impressive period for the sector, which saw circulation decline by 1.4% year on year during February.The threat of war with Iraq appears to have done little to boost circulation figures and readers appear to be tiring with the amount of coverage being devoted… Continue reading ABC National Newspaper Round-Up – February 2003
