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Trinity Mirror’s revamp of the Mirror and other main national titles is unlikely to result in any substantial increase in circulation, according to analysts at Merrill Lynch. Responding to a Trinity Mirror analyst meeting last night, the broker says that whilst the rationale behind the strategy is sound (adding that something does need to be… Continue reading Mirror Revamp Unlikely To Bear Fruit In Declining Sector, Say Analysts

There was some good news for the US newspaper advertising sector yesterday as two major publishers reported positive results for the third quarter of the year. The New York Times Company (NYTC) talked of a steady improvement in advertising and circulation revenues and posted profits up 35% on ad revenues up 3.6% during September; circulation… Continue reading US Newspaper Groups See Ad Pick-Up In Q3

The latest ABC figures for national newspaper circulation during September show that there was not a great deal of change in the overall circulation of newspapers, which increased by 0.4% month on month to just over 27 million.One of the most significant increases in percentage terms was experienced by The Sunday Times, which saw circulation… Continue reading ABC National Newspaper Round-Up – September 2002

Total US magazine advertising revenue rose by 9.2% year on year in September to $1.8 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for September was 24,756, up 2.6% from last year. In the year-to-date, revenue reached $11.7 billion, an increase of 1.5% on the previous… Continue reading US Magazine Revenue Continues To Improve In September

Publishers have shown considerable faith in the internet and are beginning to reap the rewards of their web investments. That is the conclusion of a new study from the Newspaper Society which examined the online spending and strategies of trade, national and regional publishing groups. The report, written by consultancy Blue Rubicon on behalf of… Continue reading Newspapers Look To Harness Power Of The Net

Almost 90% of European newspaper publishers believe that digitally printed newspapers will be a commercial reality by 2010. This is one of the findings of a new report from Digital Dots, published in partnership with Ifra, the international organisation for media publishing. The Digital Newsprint for Roaming Readers report, which surveyed 50 European newspaper publishers,… Continue reading Digitally-Printed Newspapers Will Be Commercial Reality By 2010, Say Publishers

Magazine publishers should look to developing Asian economies such as China and South Korea for sales growth over the next twelve months, according to data from the FIPP/Zenith Optimedia World Magazine Trends 2002/2003 report. The study says that whilst traditional markets continue to stagnate, China’s role in the global magazine sector is growing substantially and… Continue reading Magazine Publishers Should Look To Asia For Sales Growth

UK consumer magazines’ share of total advertising spend is set to increase over the next 12 years according to the Long Term Advertising Expenditure Forecast from the Advertising Association, to be released this week. According to a report from the PPA, the AA figures predict that consumer mags’ share of adspend will rise from 6.1%… Continue reading UK Consumer Mags To See Rising Share Of Adspend In Long-Term

New research claims that the newspaper industry has underestimated the threat posed by the web, reports Mediapost. A study, conducted by Gordon Borrell of Borrell Associates and Clark G. Gilbert of the Harvard Business School, has warned US newspapers that they have become complacent and need to adapt to the changing media landscape. “They’re not… Continue reading Newspapers Must Face Up To Challenge Of The Net, Says Report

NRS figures for the six months ending in August 2002 reveal a relatively positive period for national newspaper readership, which increased by 0.9% year on year to just over 66.4 million, up from 65.9 million in the same period the previous year.The most activity was seen in the broadsheet market with the Sunday Times, which… Continue reading NRS National Newspaper Round-Up – August 2002