The latest NRS figures for the six months to March 2003 reveal a relatively uneventful period for overall national newspaper readership, which, despite the unfolding war in Iraq, remained virtually unchanged at around 66.4 million.The Financial Times, which recently launched a £2 million cross-platform advertising campaign to promote its redesign, experienced the most significant downward… Continue reading NRS National Newspaper Round-Up -March 2003
Month on month of analysis of the latest ABC figures show that the climax of the conflict in Iraq did little to boost the national newspaper market during April, with the sector seeing circulation remain virtually static at around 26.4 million.The Daily Mirror suffered one of the sector’s most significant loses, with circulation slipping by… Continue reading ABC National Newspaper Round-Up – April 2003
Total US magazine advertising revenue rose by 8.5% year on year in April, closing at $1.6 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages dropped by 2.3% in the month to 19,677. In the year-to-date, ad revenue closed at $5.3 billion, an increase of 9.8% on… Continue reading US Magazine Revenues Rise 8.5% In April
US business-to-business (B2B) print advertising spend rose by 2.4% year on year in February, representing the fourth consecutive month of growth, according to new figures from American Business Media (ABM). Although spend was up, advertising pages volumes dropped by 5.6% in the month. In the year-to-date, adspend was up 2.8% and pages were down 5.6%.… Continue reading US B2B Press Revenues Rise Again In February
Advertising page volumes in the US business information technology publishing sector declined by 12.1% year on year in March, according to CMP Media, the technology publishing subsidiary of United Business Media. Within this market, CMP Media’s own volumes decreased by just 4.4% and the group increased its share of the market from 27.4% in March… Continue reading US Hi-Tech Publishing Ad Pages Drop 12% In March
Having so far escaped the advertising recession relatively unscathed, the UK’s regional press may be in for a tougher period as economic and consumer factors turn against the sector. According to economists and media analysts at Merrill Lynch, the outlook for critical factors is now ‘overwhelmingly negative’. Around 84% of regional newspaper advertising revenues are… Continue reading Conditions ‘Overwhelmingly Negative’ For UK Regional Press
The NRS figures for the last six months reflect a turbulent period for national newspaper consumption, although overall readership remained fairly static, rising 0.2% year on year.The unfolding crisis in Iraq continued to have a positive impact on the quality broadsheet market with one notable exception; prestige pink paper, The Financial Times saw readership fall… Continue reading NRS National Newspaper Round-Up – February 2003
The latest ABC figures for newspaper circulation brought mixed news to the sector, which experienced a 1.4% month on month decline despite the conflict in Iraq.The figures support the growing belief that consumers are turning to 24-hour news channels and the internet to get up-to-date coverage of major events at the expense of newspapers.The largest… Continue reading ABC National Newspaper Round-Up – March 2003
Total US magazine advertising revenue rose by 11.6% year on year in March, closing at $1.6 billion, according to the latest information from the Publishers Information Bureau (PIB). Ad pages for the month totaled 21,561, up 9.1% from last year. In the year-to-date, ad revenue closed at $3.7 billion, an increase of 10.3% on the… Continue reading US Magazine Revenue Rises 12% In March
UK advertising growth is expected to be just 1.1% in current prices this year, rising to 2.9% in 2004 and 3.2% in 2005, according to the latest forecasts from ZenithOptimedia (see ZenithOptimedia Downgrades European Ad Forecasts). The figures include spend on the major media of newspapers, magazines, television, radio, cinema, outdoor and the internet. On… Continue reading UK Ad Forecasts From ZenithOptimedia
