“Fast and free online magazines are not enough for Americans to sacrifice the convenience associated with traditional paper magazines”. According to a new survey by InsightExpress “Americans still demand that they be able to take their magazines to bed, into the bathroom or on their commute”. According to the survey there is no significant threat… Continue reading Online Mags ‘No Threat’ To Publishers, Says InsightExpress
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According to analysis of March circulation figures from the Audit Bureau of Circulation (ABC), the overall circulation for national newspapers fell 0.9% compared to February.The heaviest loss in percentage terms was at the Daily Express, which saw a 4.9% decrease compared to the previous month. In numbers terms, the biggest fall was at leading daily… Continue reading ABC National Newspaper Round-Up – March 2002
US newspapers are showing stronger advertising revenue performances than had been expected, sending signals of a possible ad recovery to the industry, according to a report in the Editor and Publisher. The article says that Merrill Lynch had expected a 7% year on year decline in revenue during February, but that figures were coming in… Continue reading US Newspaper Groups Show Stronger Than Expected Ad Revenues
The PPA reveals that ad revenue from consumer magazines is forecast to outperform the market again in 2002, according to new figures from the Advertising Association. UK Press Forecasts From The Advertising Association Total National Newspapers Regional Newspapers Consumer Mags Business Mags 2002 Q1 -10.0 -15.8 -2.0 -3.3 -18.4 Q2 0.5 2.3 1.2… Continue reading Consumer Mags Will Outperform Market In 2002, Says AA
The National Readership Survey (NRS) has released readership figures for February 2002. Overall the national newspaper market has seen a minor decline, of 0.4% year on year, although some dramatic performances, both positive and negative, were seen in the broadsheet and tabloid markets.The largest year on year increase in readership was seen at the Guardian,… Continue reading NRS National Newspaper Round-Up – February 2002
The number of consumer magazine launches in the UK during the first two months of 2002 rose by 61% year on year, according to the April issue of Seymour‘s Monthly Monitor, as reported by the Periodical Publishers Association (PPA). During January and February 58 new consumer mags hit the market, as compared with just 36… Continue reading UK Consumer Mags Launches Rise In Early 2002
Future has secured its ongoing relationship with Microsoft by winning the contract to publish the only Windows publication to be officially licensed by the software manufacturers. The launch, Future’s biggest computer magazine for three years, will be backed with a £750,000 promotional spend, covering point-of-sale promotions, covermounts and packaging.The agreement for Future to produce Microsoft… Continue reading Future Wins Official XP Magazine Licence
The latest figures from the Audit Bureau of Circulations (ABC) show that during February the national newspaper market as a whole saw a 1.1% decline in circulation, representing an actual month on month change of a fraction under 300,000.Worst hit in numbers terms was the normally quite buoyant Daily Mail, whose circulation was down by… Continue reading National Newspaper ABC Round-Up – February 2002
Total magazine advertising revenue for the month of March closed at $1.4 billion, a 1.7% decrease on last year, according to the latest data from the Publishers Information Bureau (PIB). Advertising pages for March were 19,350 – down 10.0% from last year. Year-to-date (January-March) advertising revenue decreased 6.3%, closing at $3.3 billion and ad pages… Continue reading US Magazines Revenue Decline Slows In March
Total US magazine advertising revenue for the month of February came in at $1.1 billion, an 8.2% decrease from year on year, according to Publishers Information Bureau (PIB). Advertising pages by volume for February were 15,326, down 16.3% from last year. Year-to-date, advertising revenue decreased 9.7%, at $1.9 billion, and ad pages were 27,233, down… Continue reading US Magazines Revenues Dip 8.2% In February