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US newspaper advertising expenditures for Q1 2002 totaled $9.7 billion, a decrease of 6.2%, according to preliminary estimates from the Newspaper Association of America (NAA). The latest figures show a gradual improvement in several categories and a less severe decline from the previous quarter, when spending fell 11.9%, says the NAA’s statement. Retail advertising fell… Continue reading US Papers See Slowing Ad Growth Decline In Q1 2002

The latest ABC figures for National Newspapers show that if the many Queen Mother commemorative issues at the start of the month had any effect on circulation, it was minimal. Overall circulation for national titles was up just 0.6% compared with the previous month.The best performers in this analysis were titles seen as failing in… Continue reading ABC National Newspaper Round-Up – April 2002

NRS figures for National Newspapers in the period October 2001 to March 2002 shows that year on year overall readership has inched up 0.2% to 66.39 million. The largest fluctuations in readership, in a year on year analysis, were seen among the broadsheets.The best performer in both percentage and actual numbers terms was the Guardian,… Continue reading NRS National Newspaper Round-Up – March 2002

Total magazine advertising revenue for April was $1,530,036,790, a 2.5% decrease on last year, according to the Publishers Information Bureau (PIB). Ad pages for April were 20,317, down 10.8% on last year. April revenue increased 11% over that of March and year-to-date advertising revenue decreased by 5.0%, closing at $4,815,804,645. Total ad pages were 66,906,… Continue reading US Magazine Revenue Falls 2.5% in April

US newspapers suffered predominantly flat or declining circulation in the last six months, according to data released by the US Audit Bureau of Circulations (ABC), as reported by the Wall Street Journal. Average daily circulation for the 820 titles on the audit declined by 0.6% across the period. Whilst New York papers were boosted by… Continue reading US Newspapers See Sales Slump

People who read online newspapers tend to be internet “power users”, those who spend greater than average time and money online than general net users, according to a new report from the Newspaper Association of America (NAA). Newspaper websites also were rated the primary source of local news and information online, ahead of other local… Continue reading Online Newspapers Provide “Quality Audience” For Advertisers, Says NAA

Revenue from magazine newsstand sales in the US fell by 1.2% to $4.4 billion in 2001, according to figures just released by Harrington Associates LLC and reported by the Wall Street Journal. The report says that this revenue is the lowest since 1996 and represents the first time that sales have fallen for two consecutive… Continue reading US Mags Industry In ‘Parlous’ State As Sales Dip For Second Year

“Fast and free online magazines are not enough for Americans to sacrifice the convenience associated with traditional paper magazines”. According to a new survey by InsightExpress “Americans still demand that they be able to take their magazines to bed, into the bathroom or on their commute”. According to the survey there is no significant threat… Continue reading Online Mags ‘No Threat’ To Publishers, Says InsightExpress

According to analysis of March circulation figures from the Audit Bureau of Circulation (ABC), the overall circulation for national newspapers fell 0.9% compared to February.The heaviest loss in percentage terms was at the Daily Express, which saw a 4.9% decrease compared to the previous month. In numbers terms, the biggest fall was at leading daily… Continue reading ABC National Newspaper Round-Up – March 2002

US newspapers are showing stronger advertising revenue performances than had been expected, sending signals of a possible ad recovery to the industry, according to a report in the Editor and Publisher. The article says that Merrill Lynch had expected a 7% year on year decline in revenue during February, but that figures were coming in… Continue reading US Newspaper Groups Show Stronger Than Expected Ad Revenues