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Almost two thirds of consumer magazine publishers have managed to create advertising and sponsorship packages that span their print and website publications, according to a survey by the International Federation of the Periodical Press (FIPP). The Routes To Success For Consumer Magazine Websites survey found that 65% of publishers had secured these kind of cross-media… Continue reading Magazine Publishers Secure Print And Web Ad Deals

The latest NRS figures for the six months to April 2003 reveal another impressive period for Richard Desmond’s Daily Star, which continues to shine with its no-nonsense approach to celebrity news and sport boosting readership.The title outperformed its tabloid rivals during April, with readership increasing by a notable 31.5% year on year to just over… Continue reading NRS National Newspaper Round-Up – April 2003

Total US magazine advertising revenues rose by 11.2% in May, closing at $1.7 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages rose by 2.3% year on year to 20,807. In the year-to-date, advertising revenue closed at $7.0 billion, an increase of 10.2% on May 2002. Advertising… Continue reading US Magazine Ad Revenues And Volumes Rise In May

The UK Government has warned publishers that a significant number of magazines and websites will face tough competition as a result of electronic advances in the public sector. The current administration is committed to ensuring that all Government services are available online by 2005. This is likely to have ramifications in a range of areas,… Continue reading EGovernment Strategies Pose A Threat To Publishers

Global newspaper circulation witnessed its first decline in five years during 2002, down slightly by 0.4% on 2001, according to the World Press Trends report just published by the World Association Of Newspapers (WAN). The downturn in the global economy after a number of boom years has taken its toll on the newspaper industry, with… Continue reading Global Newspaper Sales Dip For First Time In Five Years

Month on month analysis of the latest ABC circulation figures for May reveals a mixed picture of the national newspaper market, as consumers appeared to turn their back on newspapers following the climax of the conflict in Iraq.Last month’s big story was the Daily Mirror, which experienced the most significant actual increase in circulation, adding… Continue reading ABC National Newspaper Round-Up – May 2003

Readership, distribution and advertising remain primary concerns for the future of newspapers across the globe, according to a new study from the World Association of Newspapers (WAN). The survey, carried out by the Innovation International Media Consulting Group, canvassed the opinions of forty newspaper association executives in 33 states. Although the world’s press differs politically… Continue reading Press Leaders Agree On Priorities, Says Survey

Newspapers need to deliver a whole new range of services to advertisers if they are to provide real value for money. That is the recommendation of a new publication from the World Association of Newspapers (WAN). In the current era, return on investment (ROI) has acquired special significance in the media world and publishers are… Continue reading Offer Your Advertisers New Services, Publishers Told

US newspaper advertising revenues grew by 1.8% in the first quarter to reach $9.9 billion, according to preliminary estimates from the Newspaper Association of America (NAA). This continues a return to growth for the sector which began in Q3 2002 (see US Newspapers Emerge From Six Quarters Of Revenue Decline In Q3). Retail advertising spending… Continue reading US Newspaper Advertising Grows 1.8% In First Quarter

The decline in the US business information technology market continued during April with advertising page volumes down by 21.3% year on year, according to new figures from United Business Media (UBM). The fall has been partly attributed to the fact that weekly magazines published just four times in April 2003 instead of five times in… Continue reading Hi-Tech Business Publishing Market Contracts Further