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Fourth quarter advertising revenue for US newspapers will grow by 3.5%, up from the 1.0% rise in Q3, according to analysts at Merrill Lynch. Some of this improvement will be due to easier comparisons, but nevertheless, a muted ad recovery is in place, reckons the broker. The newspaper sector ended a six consecutive quarter run… Continue reading US Newspaper Revenue To Grow 4.0% In 2003, Says Merrill Lynch

The latest ABC figures for national newspaper circulation reveal a relatively disappointing period for the sector, which saw circulation decline by 3.8% during December.Financial titles, The Business and the Financial Times, were among only a handful of national newspapers to see circulation increase during December. The former improved by 4.1% month on month to 94,381… Continue reading ABC National Newspaper Round-Up December 2002

US magazine advertising revenues rose by 4.8% across the whole of 2002, whilst page volumes declined by 3.2%, according to the latest data from the Publishers Information Bureau (PIB). It is the technology advertising sector which has seen revenues plummet most severely, down by 17.2% across the full year. The strongest category was drugs and… Continue reading US Magazine Revenue Grows 4.8% In 2002

Just under half of UK publishers believe that magazine expenditures will increase in the next year or two, whilst 26% predict that they will decrease to some degree. This is one of the findings of a recent survey conducted by Optima. The most common outlook, shared by 38% of the 156 respondents to the survey,… Continue reading Magazine Revenue Will Increase In Next Two Years, Say Half Of UK Publishers

US newspaper advertising could grow by as much as 6.1% this year, according to a high-end forecast from the Newspaper Association of America (NAA). The group has also produced a more conservative estimate which puts growth at 3.2% for the year. However, the NAA’s vice president of business analysis and research, Jim Conaghan, notes that… Continue reading NAA Predicts Revenue Growth Momentum For US Newspapers

Advertising page volumes in the business-to-business (B2B) hi-tech publishing market decreased by 15.6% in November, according to the latest figures from United Business Media’s (UBM) CMP Media. Within this market, CMP saw a decrease in its volumes of 9.9%. In the calendar year to November, the sector’s ad volumes dropped by 31.6%, whilst CMP fell… Continue reading Hi-Tech Publishing Market Ad Volumes Fall 16% In November

NRS figures for the May to October period reveal a relatively positive period for national newspaper readership, which increased by 1.2 year on year, to just above the 66.5 million mark.The most activity was seen in the broadsheet market, which appears to be flourishing despite the recent series of coverprice rises. The sector’s biggest increase… Continue reading NRS National Newspaper Round-Up – October 2002

Total US magazine advertising revenue increased 12.6% year on year during November to close at $1.8 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for November was 24,317, up 6.9% on last year. In the year-to-date, ad revenue rose by 3.3% to $15.1 billion, whilst page… Continue reading US Magazines Show Strongest Advertising This Year In November

The latest ABC results for national newspaper circulation reveal a relatively static period for the sector, which saw circulation slip by 0.4% month on month during November.The recently revamped Sunday Times saw the most significant upward movement in percentage terms, with circulation increasing by 3.2% month on month to 1,442,519. The Daily Mirror, which recently… Continue reading ABC National Newspaper Round-Up November 2002

Regional newspapers are the most popular medium for UK businesses to market themselves, according to Continental Research‘s Autumn 2002 E-Commerce Report, which is launched today. The survey shows that over half a million businesses currently use the regional press for their advertising and that it is especially favoured by small and medium-sized businesses, as shown.… Continue reading UK Business Favours Regional Press For Marketing