It was hailed as the first truly digital Olympics, yet most still watched on TV with friends – with the most viewers since the measurement of Olympic viewing figures began.
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Over half (55%) of people in Britain have connected their TV sets to the internet. This demonstrates consumers increasingly want to connect their ‘main screens’ (TV and computer), which could drive a big increase in sales for Smart TVs (TV’s that connect directly to the internet without needing another device), according to a YouGov study on the nation’s TV habits.
An IPC Media study into the effectiveness of magazines has found that every £1 invested in magazine advertising generates an average ROI of £1.40.
eBooks are reshaping the publishing industry as millions of Britons choose e-Readers over traditional paperback books – and marketers need to understand who these consumers are and exactly what motivates them.
37% of global mobile media users follow the English Premier League, and it’s even more popular in South Africa and some of the Arab states, than in the UK, according to new research.
The Future Foundation’s Richard Nicholls on highlights from Future Foundation’s 2012 wave of kids research from their nVision service.
Will Youngman, digital consultant at GfK, says that the amount of information available to us about what we buy means that the consumer journey is far more circular and frequently doesn’t involve any brand-to-consumer interaction at all.
Despite his reputation as a pioneer of social media campaigning, President Barack Obama may be influencing fewer voters through 21st century technology than his Republican rival Mitt Romney, according to new research undertaken by Mindshare.
New out-of-home audience data will be launched by POSTAR on 26 February 2013. The research will cover all outdoor environments and has been developed completely from scratch, with an investment of £19 million over six years by the industry.
The Daily Mail has closed to within 600,000 readers of The Sun, according to the second release of NRS PADD research that combines the audience for print and online. Last quarter highlighted a 1.4 million gap between the newsbrands.