The number of adults in Britain watching TV on demand via TV sets and mobile devices is growing, while on demand viewing via a desktop or laptop computer has peaked, according to newly released insight from Kantar Media’s futurePROOF study.
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As household TV screens continue to increase in size, so do the sales and rentals of digital films, according to consumer research company Mintel.
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David Brennan, Founder of Media Native, on the need for objective, representative research to be applied to media decisions because we are incapable of making them based on our own experiences.
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The latest IPA Bellwether survey published today (Thursday 18th October) has revealed that marketing budgets were revised down for a second successive quarter in Q3 to the greatest extent since the end of 2009.
John Carroll, senior director at Ipsos MediaCT and chairman of the Media Research Group (MRG) previews some of the topics that will be hotly debated at this year’s MRG conference.
Chicken tikka massala is no longer Britain’s most popular dish; it is now the Chinese stir-fry. This is according to the findings of the IPA’s latest report on ethnic diversity, which examines the rapidly expanding multicultural landscape of the UK.
A young people’s consumer confidence index (YPCC) has been conducted to understand what young people think about their current and future economic prospects.
The majority of British viewers have tried ‘dual screening’, with 86% of smart device owners having used their phone, tablet or computer while watching TV, according to new research unveiled today by Red Bee Media.