More Seminars articles

The private ownership of most of the radio industry is a big positive which allows it to focus on its long term future, according to panellists at this morning’s MediaTel Group ‘Future of Radio’ seminar.

Tickets for MediaTel Group’s ‘Future of Radio’ seminar are available at a credit-crunch busting £99 for those who book by next Friday (28th August).

Google’s market monopoly will end one day, according to a hopeful panellist at MediaTel Group’s ‘Future of National Newspapers’ seminar yesterday.Walker Media’s chairman and chief executive Phil Georgiadis thinks Google’s dominance will cease, or at least change, although he admitted he has said that a few times before.Georgiadis said: “It’s a big mistake to believe… Continue reading Google’s dominance will cease

There was a clear difference of opinion over News International’s strategy at MediaTel Group’s ‘Future of National Newspapers’ seminar in London yesterday.Founder of Enders Analysis, Claire Enders, attacked News International’s strategy, accusing Rupert Murdoch of simply following the latest “fashion”.Taking the audience back as far as the launch of Sky – when the business model… Continue reading Enders questions Murdoch’s strategy

The paid-for model is the key to reviving the deteriorating newspaper industry, according to some panellists at MediaTel Group’s ‘Future of National Newspapers’ seminar yesterday.Two decades of free content has led to an over-supply, according to News International’s Paul Hayes, who later confirmed that Rupert Murdoch plans to charge a “fair price” for both print… Continue reading Paid-for model is the key

“Too many media agencies are surviving on share deals to prop up their business models”, Paul Hayes, managing director NI Commercial at News International, told the audience at today’s MediaTel Group ‘Future of Newspapers’ seminar.“There is not just an over supply of media; currently there is an over supply of media agencies.”Phil Georgiadis, chairman and… Continue reading “Too many agencies surviving on share deals to prop up business models”

Mobile advertising may be an emerging market but it is certainly generating a lot of interest, according to Matthew Hester, research director at Ipsos MediaCT.In a presentation before the Mobile seminar at Thursday’s Media Playground conference, Hester said the potential of mobile advertising is gathering pace.Incentivated’s Robert Thurner, who also presented at the Media Playground… Continue reading Mobile Advertising is creating “a lot of interest”

Mobile fits for all marketing campaigns as long as advertisers pick the right target audience, according to Todd Tran, managing director of Joule.Speaking at last week’s Media Playground conference in London, Tran said: “We can achieve lots of marketing objectives on mobile. Mobile fits for all but advertisers need to pick the right people and… Continue reading Mobile Marketing “fits for all”

“Trust is the key” when it comes to social media advertising, according to David Pugh-Jones, brand strategist at Microsoft Advertising.Speaking on the panel at the Media Playground conference in London yesterday, Pugh-Jones said: “Trust is paramount… Consumers don’t mind adverts and brands if they are relevant.“Ads need to be something people want to see, they… Continue reading Social Media: “Trust is paramount”

John Cole, managing director of Adknowledge, examines the importance of social media for traditional broadcasters …