More Social Media articles

Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?

In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.

Goodstuff, F&B and Right to Equality collaborated on a lobbying campaign to change 20-year-old UK sexual offence legislation.

The independent commercial radio station has launched a campaign across TV, OOH and social.

Watch: Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.

The animal-welfare charity is launching a rebrand with a bespoke ad airing on the Channel 4 show on Friday.

As Snap looks to become a destination for news consumption, it is investing in “shoulder content” around major cultural moments this year.

The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on “bold originality” and “meaningful connection”.  

Analysis: TikTok is developing a photo-sharing app, but the tactic of copycatting has led to a sameness that many social media companies are faced with.

Is cinema the next natural step for podcasts after social, video and live events?