Clients want tried and tested. Twitter is too testing and tumultuous.
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The week-long showcase gave media buyers a first look at the latest digital content from among the biggest names in global media and entertainment.
The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media’s MD.
Twitter’s impact on journalism has been both a boon and a stain for a transitioning industry, writes Jack Benjamin.
In brief: Twitter will soon offer its users to buy single press articles, Elon Musk announced on Saturday.
Google is planning to offer a generative AI ad solution which will use materials supplied by marketers to produce creatives for campaigns — the first time the tech behemoth would use images and video as material to make ad creative.
More than half of Clubhouse’s staff have been made redundant as the founders believe they must become nimbler to adapt the product to post-pandemic society.
Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?
The latest Advertising Association/WARC Expenditure Report finds that UK adspend in the last quarter of 2022 decreased by 5.8% – the first time Q4 spend has fallen since 2009.
The Digital Markets, Competition and Consumers bill will create a regulator with powers to impose large and daily financial fines on large tech companies.