For brands looking to be seen and heard during tentpole events in 2024, here are our tips for ‘crossing the streams’ in successful TV+TikTok campaigns.
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A potential lack of transparency and uncertain trust among consumers require careful media strategies.
In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)
Reddit is expected to go public next month. In its S-1 filing, the world got a peek into its finances for the first time.
Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox’s new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.
The average time per month that active users spent using TikTok’s app on Android was more than double that on YouTube.
The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.
The organisation intends to impose its first-ever fine on Apple in the region of €500m next month.
2024 looks set to be a year of consolidation in publishing, but it’s a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.
Milka Privodanova, head of Europe, Middle East and Africa at Pinterest, joins Omar Oakes to talk about the next step in the picture-sharing platform’s journey as it reaches nearly 500m users and progresses ecommerce deals with Amazon and Google.