Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including YouTube rejoining Barb.
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Analysis: Tech and social media companies offer certifications as a way to help improve agency relationships.
Exclusive: The global video-sharing giant owned by Google has rejoined the Barb measurement system, The Media Leader can reveal.
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.
When influential media owners like Elon Musk throw money at Donald Trump, it should concern all of us who work in this industry, writes the UK editor-in-chief.
The social platform has agreed deals with C-Screens and Rockbox to expand the initiative in the UK.
Charles Parkinson, co-host of the How I Became podcast, tells The Media Leader why media companies and agencies need to invest in training and development to ensure their talent has a proper career path.
A new consortium of influencer marketing trade bodies wants to better collaborate and standardise the industry, including by improving ad disclosures and addressing the growth of ‘kidfluencers’.
A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky.
Ignoring risk creates strange media viewpoints and threatens what makes this industry successful in the long term, writes the editor-in-chief.