TikTok’s head of client measurement for Europe, Israel and Global Gaming Steve Lockwood joins Jack Benjamin to discuss the issue with last-click attribution and TikTok’s ongoing research into attention measurement.
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With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through.
| Maria Iu
The move seeks to minimise fraud by ensuring ads are being seen by real people.
Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?
Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns.
Other political figures including Lord Grade, Lucy Frazer and Chris Bryant also offered their visions for the future at LEAD 2024.
Social media companies are preferring to be called “community-based” or “entertainment” platforms. The implication: they collectively have a branding problem.
Columnist Nicola Kemp joins host Jack Benjamin, editor-in-chief Omar Oakes and reporter Ella Sagar to unpack results from Big Tech companies, including Meta, Amazon, Google, Spotify and Snap.