When marketers focus on short-term revenue-harvesting, it causes them to take their eye off the ball when it comes to driving longer-term business success.
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Analysis: Snap executives were repeatedly questioned by investors over the volatility of brand adverting spend in the company’s Q2 earnings call.
Analysis: The social media giant is leaning in to its AI development as a way to eventually provide all-in-one ad solutions for brands.
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including YouTube rejoining Barb.
Analysis: Tech and social media companies offer certifications as a way to help improve agency relationships.
Exclusive: The global video-sharing giant owned by Google has rejoined the Barb measurement system, The Media Leader can reveal.
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.
When influential media owners like Elon Musk throw money at Donald Trump, it should concern all of us who work in this industry, writes the UK editor-in-chief.
The social platform has agreed deals with C-Screens and Rockbox to expand the initiative in the UK.
Charles Parkinson, co-host of the How I Became podcast, tells The Media Leader why media companies and agencies need to invest in training and development to ensure their talent has a proper career path.