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This industry will be watching closely what the new government’s stance is on talent, AI, sport, social media and the economy. 

Beyond vague promises of widening access, working constructively with broadcasters and cracking down on online harm, Labour must show us what it will do to support this important sector. 

One year on from the birth of Threads, brands are still unsure whether they should be on the site. 26PMX unpacks some reasons why it’s worth getting involved.

Marketers will be able to measure their YouTube campaigns against other channels.

Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way. 

Reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.

The broadcaster has launched a nationwide campaign rebranding as Channel 4th to encourage people to head to the polls.

Reporters Jack Benjamin and Ella Sagar discuss The Media Leader Awards, the importance of social media to this year’s election and the EU’s potential action against Apple.

Reform Political Advertising’s panel aims to review factual claims in election ads and judge whether they are truthfully presented. 

Omar Oakes, Maria Iu and Jack Benjamin look back on the 2024 festival and discuss their experiences, the award winners and learnings.